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SUMMARY:Leveraging Market Research For Government Market Opportunities (2026 Update)
DESCRIPTION:[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css=””]Format: Live webinar (on-demand recording available on February 12, 2026)\nDate: February 3, 2026\nTime: 1:00 p.m. EST\nDuration: Approx. 90 minutes\nPresented by: Carroll Bernard (Govology)\nLearning Credits: 1.5 CPEs, 1.5 ATCs\n*Your registration includes access to the on-demand recording.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”custom” style=”shadow” border_width=”6″ accent_color=”#647385″][vc_column_text css=””]Are you a new government contractor eager to break into the lucrative government marketplace? Mastering market research is a crucial skill that can give you a significant edge over the competition. In this comprehensive introductory course, you’ll gain the essential knowledge and tools needed to excel at market research and secure a competitive advantage.\nIn this webinar, you’ll learn:\n\nThe Critical Importance of Market Research: Understand why market research is the foundation of success for government contractors and how it can significantly impact your ability to win contracts.\nTapping into Free Government Data Sources: Learn how to access and leverage free government data to gain a competitive edge.\nMastering NAICS and Product Services Codes: Learn the importance of these codes for vendor registration and how to use them to create compelling marketing materials.\nApplying Qualitative and Quantitative Research: Discover how to use both research methods to make data-driven decisions and maximize your opportunities.\nUnlocking Historical Spend Data: Learn to analyze historical spending data to identify top government buyers, find potential partners or competitors, and gain insights into small business set-asides and sole source contracts.\nBy the end of this training, you’ll have a solid foundation in market research that will set you up for success in the government marketplace. This training will also prepare you for advanced market research courses on Govology.com, where you can learn tactical skills for analyzing competitive intelligence and uncovering opportunities through advanced prospecting and forecasting techniques.\nTarget Audience: new government contractors, experienced government contractors who need to refresh their market research skills, and procurement professionals.[/vc_column_text][/vc_column][/vc_row]\n
URL:https://govology.com/events/leveraging-market-research-for-government-market-opportunities/
CATEGORIES:Webinars
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