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DTSTART;TZID=America/New_York:20260423T130000
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SUMMARY:Who Buys What You Sell? A Step-by-Step Process (2026 Update)
DESCRIPTION:[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css=””]Format: Live webinar (on-demand recording available on April 30, 2026)\nDate: April 23, 2026\nTime: 1:00 p.m. EDT\nDuration: Approx. 90 minutes\nPresented by: Joshua Frank (RSM Federal)\nLearning Credits: 1.5 CPEs, 1.5 ATCs\n*Your registration includes access to the on-demand recording.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”custom” style=”shadow” border_width=”6″ accent_color=”#647385″][vc_column_text css=””]Successful government contractors rely on more than opportunity searches—they rely on data-driven competitive intelligence. This course teaches you how to use federal procurement data to understand your market, refine your pricing strategy, and identify the agencies most likely to buy what you sell.\nThrough a step-by-step, real-world example, you will learn how to analyze government purchasing data using multiple federal systems, including SAM.gov’s Data Bank, and connect information across several government databases to uncover valuable insights about buying patterns, competitor activity, and potential teaming partners.\nIn this course, you will learn how to:\n\nIdentify which agencies and military commands purchase what you sell\nDetermine how frequently agencies buy and how much they typically spend\nUse SAM.gov’s Data Bank to research historical procurement activity\nRun advanced ad-hoc queries to uncover deeper market intelligence\nIdentify competitors and analyze historical contract awards\nLocate potential teaming partners for upcoming opportunities\nDetermine whether your pricing is competitive for a specific opportunity\nUse Excel pivot tables to quickly analyze large procurement datasets\n\nWhy This Course Matters\nUnderstanding who buys what you sell, how often they buy it, and how much they spend—often referred to as propensity analysis—helps contractors target the right agencies, develop stronger sales strategies, and validate competitive price points.\nMany consultants charge $3,000–$10,000 to conduct this type of market research. In this course, you will learn how to perform this analysis yourself, allowing you to independently research opportunities, validate your pricing strategy, and focus your efforts on the most promising government buyers.\nTarget Audience: Businesses new to government contracting, as well as experienced federal contractors looking to strengthen their competitive intelligence, pricing strategy, and market targeting.[/vc_column_text][/vc_column][/vc_row]\n
URL:https://govology.com/events/who-buys-what-you-sell-a-step-by-step-process-2026-update/
CATEGORIES:Webinars
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