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SUMMARY:Creating a Killer Capability Statement That Communicates Value (2026 Update)
DESCRIPTION:[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css=””]Format: Live webinar (on-demand recording available on May 21, 2026)\nDate: May 12, 2026\nTime: 1:00 p.m. EST\nDuration: Approx. 90 minutes\nPresented by: Joshua Frank (RSM Federal)\nLearning Credits: 1.5 CPEs, 1.5 ATCs\n*Your registration includes access to the on-demand recording. [/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”custom” style=”shadow” border_width=”6″ accent_color=”#647385″][vc_column_text css=””]You have seconds—not minutes—to convince a government buyer or teaming partner that your company is capable, credible, and worth engaging.\nYour capability statement is your most important marketing tool in the federal space—but most fall flat. They either look outdated, say too little, or fail to clearly communicate value.\nThis training shows you how to fix that.\nWhat You’ll Learn\n\nWhat makes a capability statement stand out (and what makes them get ignored)\nThe essential sections every strong capability statement needs\nHow to present your company in a way that signals credibility and maturity—even if you’re new to government contracting\nHow to use Value Mapping to translate past performance into clear, compelling proof of value\nPractical guidance on layout, structure, and visuals (no design experience required)\n\nWhy This Matters\nMost capability statements are just lists of services. That’s not enough.\nTo succeed in government contracting, you need to clearly communicate why your company matters—not just what you do. This training helps you turn your experience (even commercial work) into something that resonates with government buyers and teaming partners.\nWhat You’ll Walk Away With\nA step-by-step approach to creating or improving your capability statement—so it quickly communicates your strengths, differentiators, and value in a way that gets attention and opens doors.\nWho This Is For\n\nSmall businesses entering or growing in government contracting\nCompanies without strong federal past performance looking to position themselves more competitively\nBusiness development, marketing, and proposal professionals\nAPEX Accelerator clients and those supporting GovCon success\n\n[/vc_column_text][/vc_column][/vc_row]\n
URL:https://govology.com/events/creating-a-killer-capability-statement-that-communicates-value-2026-update/
CATEGORIES:Webinars
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