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DTSTART;TZID=America/New_York:20260616T130000
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SUMMARY:Methods for Communicating Your Past Performance to Accelerate Government Sales (2026 Update)
DESCRIPTION:[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css=””]Format: Live webinar (on-demand recording available on June 25, 2026)\nDate: June 16, 2026\nTime: 1:00 p.m. EST\nDuration: Approx. 90 minutes\nPresented by: Joshua Frank (RSM Federal)\nLearning Credits: 1.5 CPEs, 1.5 ATCs\n*Your registration includes access to the on-demand recording.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”custom” style=”shadow” border_width=”6″ accent_color=”#647385″][vc_column_text css=””]If you’re looking for practical strategies to better position and communicate your company’s experience and past performance, this training session will transform the way you market and differentiate your business. In this fast-paced and educational session, you’ll learn why many companies struggle to effectively market their experience and how to avoid common positioning mistakes that lead to limited differentiation. Through real-world examples, participants will learn how to map the value of past performance and strategically “bridge” that value to strengthen market position, increase perceived maturity, and better communicate capabilities to prospective clients and partners.\nLed by bestselling author and RSM Federal Managing Partner Joshua Frank, this session introduces Value-Mapping — a proven framework used by companies of all sizes to quantify and communicate the true value of their past performance. Attendees will explore practical tools, templates, and messaging strategies that can be applied immediately to improve marketing, sales, and proposal efforts in both the public and private sectors.\nYou’ll Explore:\n\nWhy most businesses market their experience with only moderate success\nHow to avoid common pitfalls in positioning past performance\nReal-world examples that demonstrate how to reshape your messaging\nTools and templates to showcase your company’s breadth, depth, and capabilities\n\nTarget Audience: Entrepreneurs, small business owners, marketing professionals, sales teams, and proposal professionals seeking to improve how they market and communicate corporate experience and past performance.[/vc_column_text][/vc_column][/vc_row]\n
URL:https://govology.com/events/methods-for-communicating-your-past-performance-to-accelerate-government-sales-2026-update/
CATEGORIES:Webinars
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