capture plan

Creating a Capture Plan for Small Businesses in the Government Marketplace

Format: Live webinar (on-demand recording available on July 16, 2020)
Duration: Approx. 90 minutes
Instructor: Carrie Ann Williams
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC (pending)
APTAC BOK: C.9 Bids & Solicitations

*Your registration includes access to the on-demand recording.

Many industry veterans estimate that between 40 – 80 percent of a prospect’s buying decision is decided before any proposals are submitted. Do you want to put that percentage in your favor?

Capture planning is the process of identifying opportunities, assessing the environment, and implementing winning strategies to capture a specific business opportunity. There has been much written on the subject of capture planning, but most of the information available is more applicable for large organizations with a wealth of human resources.

In this webinar, we discuss how small businesses with limited resources can develop and execute their capture plan to help them increase their win rate on government contracts in advance of the solicitation phase.

We also provide a simple capture plan template and additional resources to help manage this essential business task.

Target Audience: Small business owners, marketing and sales personnel, project managers

Meet Your Instructor:

Carrie Ann Williams

CARRIE ANN WILLIAMS. As the principal of the award-winning firm, Andana Consulting, Carrie Ann Williams, CPSM works with organizations to guide proposal development and create amazing marketing content.

For more than 18 years, she has worked with organizations to track, pursue, position, and propose on local, state and federal government solicitations – and private organizations too. When not leading proposal strategy, she guides firms to develop their marketing game plan – starting with a strategic workshop, moving through research and analysis, resulting in clear marketing goals and an implementation plan of tactics to reach them.

Carrie Ann is also known for leading interactive, insightful and actionable training workshops and presentations providing insight into marketing and business development strategies for professional services firms. Her sessions have taken her across the country to train companies and organizations, including local and national events for SAME, SMPS, AIA, and NVSBE.

When not working at Andana, she and her husband are busy at their home – Willow Spring Farm – restoring the pre-civil war log cabin and maintaining the 36-acre farm in Maryland.

She is active with Society of American Military Engineers (SAME), the Society for Marketing Professional Services, Urban Land Institute, and the American Institute of Architects. Recognitions include the Young Member Award from SAME Baltimore and the SAME Regional Vice President’s Medal. A Certified Professional Services Marketer, Carrie Ann has an undergraduate degree in English Literature and a Master of Business Administration degree. Carrie Ann is also “Inbound Certified” and “Content Marketing Certified” from HubSpot.

Contact Information:

Carrie Ann Williams
Principal at Andana Consulting
Phone: 443-297-9535


Jul 09 2020


1:00 pm - 2:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Jul 09 2020
  • Time: 1:00 pm - 2:30 pm