Creating Your Government Market Opportunity Forecast (2021 Update)
* The webinar has been moved to January 13. We apologize for any inconvenience this may have caused.
Format: Live webinar (on-demand recording available on January 21, 2021)
Duration: Approx. 90 minutes
Instructor: Carroll Bernard
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC (pending)
APTAC BOK: B.1 Marketing, C.21 Marketing to Government Agencies
*Your registration includes access to the on-demand recording.
Every year, Federal agencies publish a forecast of planned acquisitions, which provides advanced notice on opportunities before publication in the contracting opportunities portal at beta.sam.gov. However, these agency forecasts do not give a full picture of all upcoming opportunities and don’t extend beyond a one-year outlook.
In this session, you will learn how to find and take advantage of available agency published forecasts. You will also learn how market research techniques can help you uncover additional opportunities not published in agency forecasts. These techniques are especially critical for contractors seeking to land long-term IDIQ contracts with government agencies. Many GovCon experts agree that if you only learn about opportunities after they hit beta.sam.gov, it may be too late to pull together the planning, resources, intel, and team you need to get the win.
Target Audience: Small businesses pursuing federal market opportunities
Meet Your Instructor:
CARROLL BERNARD, Govology Co-Founder
As a coach and trainer in the government marketplace, Carroll offers a unique 360-degree perspective. Over the last 15 years, he has served as a Supply Officer in the acquisition community of the U.S. Navy, a Procurement Specialist for the City of Vancouver, Washington, and a Contracting Officer at the U.S. Department of Veterans Affairs. In addition to his experience in government procurement, he has also provided mentorship, counseling, and training to thousands of small businesses seeking government contracts as a counselor in the Procurement Technical Assistance Program, an SBA Business Opportunity Specialist, and an independent coach, consultant, and trainer. Carroll is also a seasoned entrepreneur and has successfully built his own business through government market opportunities. He works collaboratively with non-profits and government entities who share his mission of supporting the small business community. These partnerships include Procurement Technical Assistance Centers, Small Business Development Centers, SCORE, Women Business Centers, and Veterans Business Outreach Centers to name a few.