Dynamic Color Team Reviews for Government Proposals

Dynamic Color Team Reviews for Government Proposals

Format: Live webinar (on-demand recording available on March 11, 2021)
Duration: Approx. 90 minutes
Instructor: Carrie Ann Williams, Andana Consulting
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC
APTAC BOK: C.9 Bids and Solicitations

*Your registration includes access to the on-demand recording.

Federal Proposals require a team effort. Part of the process is color team reviews. 

Color team reviews are an accepted practice as part of a disciplined proposal process. The color team reviews are proposal development milestones at which subject matter experts and team members work to improve the pursuits’ win potential. 

The reviews are performed at various stages of proposal maturity and at each step. Reviewers provide necessary assessment and guidance to move the proposal to the next level. They evaluate win themes and differentiators, RFP compliance, and responsiveness to customer needs. Even with a 30-day turnaround, businesses of all sizes can use color team reviews in their proposal development process. 

During this webinar, we’ll talk about how to use color team reviews in firms and teams of all sizes and how to get your reviewers to give you valuable insights and recommendations.

In this session, you will learn how to:

  • Apply color team reviews to your process (even if you are a small business), what they are for, and the objectives of each color.
  • Engage and prepare assigned reviewers to provide necessary feedback.
  • Use color team reviews to ensure compliance, responsiveness, and customer focus.

Target Audience: Businesses of all sizes pursuing opportunities in the federal marketplace

Meet Your Instructor:

Carrie Ann Williams

CARRIE ANN WILLIAMS. As the principal of the award-winning firm, Andana Consulting, Carrie Ann Williams, CPSM works with organizations to guide proposal development and create amazing marketing content.

For more than 18 years, she has worked with organizations to track, pursue, position, and propose on local, state and federal government solicitations – and private organizations too. When not leading proposal strategy, she guides firms to develop their marketing game plan – starting with a strategic workshop, moving through research and analysis, resulting in clear marketing goals and an implementation plan of tactics to reach them.

Carrie Ann is also known for leading interactive, insightful and actionable training workshops and presentations providing insight into marketing and business development strategies for professional services firms. Her sessions have taken her across the country to train companies and organizations, including local and national events for SAME, SMPS, AIA, and NVSBE.

When not working at Andana, she and her husband are busy at their home – Willow Spring Farm – restoring the pre-civil war log cabin and maintaining the 36-acre farm in Maryland.

She is active with Society of American Military Engineers (SAME), the Society for Marketing Professional Services, Urban Land Institute, and the American Institute of Architects. Recognitions include the Young Member Award from SAME Baltimore and the SAME Regional Vice President’s Medal. A Certified Professional Services Marketer, Carrie Ann has an undergraduate degree in English Literature and a Master of Business Administration degree. Carrie Ann is also “Inbound Certified” and “Content Marketing Certified” from HubSpot.


Mar 04 2021


1:00 pm - 2:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Mar 04 2021
  • Time: 1:00 pm - 2:30 pm