Federal Data Diving: How to go for the Gold

Federal Data Diving: How To Go For The Gold – Update 2021

Format: Live webinar (on-demand recording available on April 15, 2021)
Duration: Approx. 90 minutes
Instructor: Judy Bradt, Summit Insight
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies (core), C.2 Registrations, System for Award Management (elective)

*Your registration includes access to the on-demand recording.

In this webinar, you will explore how past federal contract award data holds the golden story of your next win. Come data diving and bring home that gold. 

You will learn some of the secrets Judy Bradt teaches her clients to tap free intelligence hidden in plain sight so you can position to win the trust – and the business – of federal clients and get in front of the right people before the competition even knows you’re there.

Each step includes critical concepts that successful companies master as they launch and grow their government contract business.

There’s plenty more you’ll need to learn, but this session will give you an understanding of the way that successful vendors and professional data analysts use contract award data to build strategies to win multi-million-dollar contracts in a matter of months.

Here’s what you will learn:

  • The biggest reason why small govcons struggle, and how to fix it.
  • Why and how to use and interpret key fields of free federal contract data that point to the work you can win.
  • The top two most misleading competitive intelligence fields and why.
  • The three most important (and most overlooked) data fields and how to use them.
  • Where to find that data and how to set up a custom intelligence report in the new Beta.SAM.gov contract data system.
  • Why the “story-board” method makes the stories in federal contract data come alive.
  • Four things you can do NOW to end costly frustration and get on the fast track to the win.

Meet Your Instructor:

Judy Bradt

JUDY BRADT is one of America’s top champions for savvy business owners exploring government contracts. For 25 years, she has counseled more than 6,000 clients who credit her advice for winning more than $300 million in government business. She’s also the author of the new book, “Government Contracts Made Easier.”

Judy’s a strategic advisor for government contracts, bringing her clients, readers and audiences no-nonsense insight on winning government business. She just helped one client close contracts worth nearly a million dollars, and an 8(a) win their first federal projects in record time.

Ms Bradt is renowned for her entertaining, substantive presentations at national and regional events for groups including the Women’s Business Enterprise National Council (WBENC). Her special courses get top reviews from audiences hosted by the Small Business Administration, the Procurement Technical Assistance Center at George Mason University and the Armed Forces Communications and Electronics Association’s Professional Development Center.

Recent recognitions include Small Business Administration’s 2011 Women’s Business Champion for Metropolitan Washington DC; 2011 Rising Star award from the Women Presidents’ Educational Organization (WPEO-DC) for her contributions to women’s business enterprises; and MBE100, which recognizes entrepreneurship, community and professional contributions and outstanding client service. Major media coverage includes Business Week, Fortune Small Business, Washington Business Journal, Smart CEO Magazine, ABC-WJLA Washington Business Report, and Entrepreneur Magazine.

Judy holds a BA from the University of Toronto, and an MBA from McMaster University in Hamilton, Canada. She is also an instrument-rated private pilot and a rock-climbing instructor.


Apr 06 2021


1:00 pm - 2:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Apr 06 2021
  • Time: 1:00 pm - 2:30 pm