How to Get Your Foot in the Door with Micro-Offers
Format: Live webinar (on-demand recording available on May 11, 2023)
Date: May 4, 2023
Time: 1:00 pm EDT
Duration: Approx. 90 minutes
Instructor: Carroll Bernard, Govology
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Agencies, C.7 Commercial Item Acquisition
*Your registration includes access to the on-demand recording.
If you are a small business owner interested in selling your products or services to government agencies or are currently pursuing opportunities in the government marketplace with little to no success, micro-offers and small contracting opportunities may be your ticket to getting your foot in the door. But, unfortunately, you won’t see more than 80% of the acquisitions below $25k because government agencies don’t post them on publicly available websites.
In this webinar, Govology CEO & GovCon expert Carroll Bernard will show you effective strategies to help you 1. Craft your micro-offer, 2. Find, connect, and talk with the right people in government agencies, and 3. Get a personal invitation to submit your offer without competition. Carroll will also share an insider perspective on how government employees conduct market research and make purchase decisions on thousands of micro-purchases and small contracts with little to no competition. Last but not least, he will teach you how to ensure your products and services have the best chance of being considered for acquisition.
Additional tips in this webinar include:
- Leveraging best practices in marketing to support your government sales efforts;
- Partnering with other government contractors to help your sales efforts;
- Creating a proven and repeatable process to sell to more than 90,000 federal, state, and local government agencies, and
- Leveraging micro-offers to build strong relationships that lead to larger contract opportunities.
Don’t miss out on this opportunity to learn how to get your foot in the door with micro-offers. Register now to secure your spot!
Target Audience: new small business government contractors
Meet Your Instructor:
CARROLL BERNARD, CEO and Co-Founder of Govology
Carroll is the CEO & Co-Founder of Govology.com. With an extensive background in government contracting, Carroll started his acquisition career in the U.S. Navy Supply Corps, where he provided logistical support and acquisition management while serving as a Supply Officer. After leaving active duty, Carroll continued his acquisition career at the City of Vancouver, WA, in the Procurement Services Department. He also served as a warranted Contracting Officer at the Department of Veterans Affairs.
Carroll’s last engagement as a federal employee was at the U.S. Small Business Administration (SBA), where he served as a Business Development Specialist for 8(a) companies in the Business Development Program. He also served as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. Through his duties at the SBA, Carroll became a subject matter expert in small business programs, federal certifications, the SBA Mentor-Protégé Program, teaming, and small business contracting with federal agencies.
After his career in the federal government, Carroll supported small businesses in government contracting as a Procurement Counselor with the Defense Logistics Agency’s Procurement Technical Assistant Program (now Department of Defense APEX Accelerator), established to expand the number of companies capable of participating in government contracts.
Carroll has supported vendor outreach, education, and success in many ways. In 2015, Carroll and his team at Govology launched a world-class online training platform for government contractors. Since then, they have trained over 13,000 business professionals and saved small businesses millions of dollars through their collaborative approach with non-profit organizations, government agencies, universities, and corporations that share their mission and passion for powering up small businesses. As a result, Carroll and his wife Elena Bernard, PhD were named 2020 Small Business Champions by the U.S. Small Business Administration.
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