How To Give Your Federal Buyer What They Want At Fiscal Year-End
Format: Live webinar (on-demand recording available on August 13, 2020)
Duration: Approx. 90 minutes
Instructor: Judy Bradt, Summit Insight
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC (pending)
APTAC BOK: C.21 Marketing to Government Agencies
*Your registration includes access to the on-demand recording.
In this webinar, you will learn what federal buyers and contracting officers are thinking about as federal fiscal year-end approaches, and how to give them what they want.
You know the feeling, as a federal contractor: summer is racing by. You know that over 35% of federal contract dollars are often awarded between the Fourth of July and September 30th. And last year, way too many of those dollars ended up in your competitors’ pockets. You want this year to be different, but how?
Join us and learn what your federal buyers want (including things they’re not telling you), and how to get through to them, a lot sooner than you ever imagined. You’ll learn how to uncover and avoid common missteps and will come away with the simple but powerful steps you can take right now to smooth your path to the win.
Each step includes critical concepts that successful companies master as they connect and win work with federal buyers who need what they have to offer.
These steps and tips come right from federal contracting officers who have been in the chair where your buyers are today. Thousands of the most successful federal contractors in the country use these steps to their advantage, and now you can too!
There’s plenty more you’ll need to learn, but this session will give you an understanding of what to do (and what NOT to do), when to begin, and where the easiest wins are at a critical time of year.
Not only will you be ready for the big spending season in the federal arena, but you’ll also be set up stronger than ever for the new fiscal year that’s about to begin.
Here is what you will learn:
- Trends And Factors In Play At Fiscal Year-End.
- What’s Happening For Contracting Officers At Fiscal Year-End?
- What Are The Three Big Mistakes And How To Avoid Them?
- How Can You Get Them To Return Your Call?
- What Do They Buy Easily at Fiscal Year-End?
- When Does Certification Make A Difference?
- What Can You Do To Drive More Business By September 30th?
Target Audience: Small businesses pursuing federal market opportunities
Meet Your Instructor:
JUDY BRADT is one of America’s top champions for savvy business owners exploring government contracts. For 25 years, she has counseled more than 6,000 clients who credit her advice for winning more than $300 million in government business. She’s also the author of the new book, “Government Contracts Made Easier.”
Judy’s a strategic advisor for government contracts, bringing her clients, readers and audiences no-nonsense insight on winning government business. She just helped one client close contracts worth nearly a million dollars, and an 8(a) win their first federal projects in record time.
Ms Bradt is renowned for her entertaining, substantive presentations at national and regional events for groups including the Women’s Business Enterprise National Council (WBENC). Her special courses get top reviews from audiences hosted by the Small Business Administration, the Procurement Technical Assistance Center at George Mason University and the Armed Forces Communications and Electronics Association’s Professional Development Center.
Recent recognitions include Small Business Administration’s 2011 Women’s Business Champion for Metropolitan Washington DC; 2011 Rising Star award from the Women Presidents’ Educational Organization (WPEO-DC) for her contributions to women’s business enterprises; and MBE100, which recognizes entrepreneurship, community and professional contributions and outstanding client service. Major media coverage includes Business Week, Fortune Small Business, Washington Business Journal, Smart CEO Magazine, ABC-WJLA Washington Business Report, and Entrepreneur Magazine.
Judy holds a BA from the University of Toronto, and an MBA from McMaster University in Hamilton, Canada. She is also an instrument-rated private pilot and a rock-climbing instructor.