LinkedIn for Government Contractors: 3-Part Series
Format: Three live webinars (April 30th, May 1st, and May 2nd)
Duration: Each webinar is approx. 90 minutes long
Trainer: Mark Amtower
NCMA Certifications: 4.5 CPEs
APTAC Certifications: 2.25 ATCs
APTAC BOK: C.21 Marketing to Government Agencies (Core)
*You only need to register once to have access to all three webinars.
**The on-demand recording of each webinar will be available on May 8th.
With over 2.1 million Feds representing all departments and agencies on LinkedIn, it has become ubiquitous in the government contracting community.
Hence, leveraging LinkedIn as a networking and marketing tool is not only a “must do” – but a “must do WELL” activity.
This training is a 3-part series that will take you from the ins and outs of your LinkedIn Profile optimization to best practices in social selling. You will learn from the leading B2G LinkedIn expert & trainer (Top 100 in the US and Canada) who has built a formidable reputation for training individuals and teams on Social Selling via LinkedIn, Content Marketing for GovCon and more.
Part One – Privacy/Settings, Your Goals and Creating Your Profile
In the first training, you will learn the fundamentals of optimizing your LinkedIn Profile such as:
- Privacy and settings
- Understanding why you need goals for LinkedIn and how to set your goals
- Creating your profile to attract the right “viewers,” including addressing eight key areas of your profile.
Your take-aways will be a thorough understanding of how LinkedIn works and how you can leverage LinkedIn for your benefit without paying for a membership.
Part Two – Connection Strategies and LinkedIn Groups
The second training will focus on effective connection strategies and how to leverage LinkedIn Groups to grow your network and to build your visibility.
Part Three – Social Selling
The third and last training will take a deep dive into social selling and establishing a viable presence on LinkedIn – the kind of presence that resonates with those you seek to influence.
Target Audience: small business contractors
Meet Your Trainer:
MARK AMTOWER is a consultant, speaker, business best-selling author, columnist, adjunct graduate professor, and radio host. He is among the most recognized and quoted professionals in the government market. Guy Timberlake dubbed him “the Godfather of government marketing” and industry veteran Bob Gosselin called him the “best of the best of government marketing gurus.” He was selected by BtoB magazine as one of the Top 100 Business Marketers in the United States in 2008 and his LinkedIn profile was selected as one of the seven best (out of 50 million) in the 2009 contest, Rock the World with Your Online Presence. In November of 2018, he was awarded the inaugural Government Marketing University Lifetime Achievement Award for Excellence in Government Marketing.
He is also recognized as one of the top LinkedIn trainers in the world and the only trainer focused on the U.S. federal market.
Amtower advises small, medium and large companies on all facets of marketing to the government. He specializes in helping companies develop thought leadership positions in a defined niche and leveraging social media to gain targeted visibility in the government contracting market. His expertise in both marketing to the government and LinkedIn makes him a sought after consultant, keynote, luncheon and workshop speaker.
His books, Government Marketing Best Practices (2005) and Amazon bestseller Selling to the Government (2011) are industry standards. He has been quoted in over 250 publications worldwide and speaks at 20+ industry events each year. His radio show, Amtower Off Center, is in its thirteenth year on Federal News Radio and was the first radio show in the country to address issues impacting the government contracting community. He also writes a monthly column at www.WashingtonTechnology.com
Amtower is the founding partner of the government market advisory firm Amtower & Company, of Columbia, Maryland. He founded the company in January 1985.
He is widely known for all black attire, dry wit and candor in his articles, books, consulting, radio interviews, presentations, and keynotes.