Set up SAM profile

How to Set Up and Update Your SAM.GOV Profile PROPERLY – Update 2020

Format: Live webinar (on-demand recording available on December 10, 2020)
Duration: Approx. 120 minutes
Instructors: Carroll Bernard and Steven Koprince
NCMA Certifications: 2 CPEs
APTAC Certifications: 1 ATC (pending)
APTAC BOK: C.2 Registrations, System for Award Management (Elective)

*Your registration includes access to the on-demand recording.

In this webinar, you will learn the essential elements of registration and understand the federal regulations associated with creating your SAM.GOV Vendor profile. This knowledge will help you avoid making false claims to the government, which can carry stiff penalties.

You will also learn best practices and tips to ensure your profile is optimized for the highest visibility by federal buyers and prime contractors who may be looking for vendors like you.

Finally, you will learn ways to quickly update your vendor profile either as part of the annual requirement or for other reasons such as adding a new NAICS Code, updating a point of contact, or changing your banking information.

Here Is What You Will Learn:

  • How to spot and avoid registration scams and shams
  • How to create a SAM.GOV account
  • Things you must have in place before creating your vendor profile in SAM
  • How to register your entity PROPERLY, and common mistakes to avoid
  • The contractual language behind your registration to help you avoid making false claims
  • (For small businesses) – How to populate your connected SBA profile
  • How to update your registration (required annually)


To register in SAM.GOV, you must have completed the following steps, which will also be covered in this training:

  • Registered your business entity with your state
  • Have an applicable tax identification number (Social Security or EIN)
  • Obtained a DUNS number from Dunn & Bradstreet

Target Audience: Entrepreneurs and small business owners seeking to do business with the federal government

Meet Your Instructors:

Carroll Bernard

CARROLL BERNARD, Govology Co-Founder

As a coach and trainer in the government marketplace, Carroll offers a unique 360-degree perspective. Over the last 15 years, he has served as a Supply Officer in the acquisition community of the U.S. Navy, a Procurement Specialist for the City of Vancouver, Washington, and a Contracting Officer at the U.S. Department of Veterans Affairs. In addition to his experience in government procurement, he has also provided mentorship, counseling, and training to thousands of small businesses seeking government contracts as a counselor in the Procurement Technical Assistance Program, an SBA Business Opportunity Specialist, and an independent coach, consultant, and trainer. Carroll is also a seasoned entrepreneur and has successfully built his own business through government market opportunities. He works collaboratively with nonprofits and government entities who share his mission and passion for supporting the small business community. These partnerships include Procurement Technical Assistance Centers, Veterans Business Outreach Centers,  MBDA Business Centers, US DOT Small Business Transportation Resource Centers, Veterans Business Outreach Centers, and many more.  Carroll and his team at Govology built a world-class training platform to help small businesses understand what it takes to win and sustain business in the government marketplace. As a result of their hard work, he and his wife Elena Bernard (Govology Co-Founder) were named 2020 Small Business Champions by the U.S. Small Business Administration.

Steven Koprince

STEVEN KOPRINCE, Senior Partner at Koprince Law LLC

Steven Koprince is the founder of Koprince Law LLC and a Senior Partner with the firm.  Steven’s legal practice is devoted exclusively to helping clients achieve their federal government contracting goals.  Steven is the author of The Small-Business Guide to Government Contracts (AMACOM Books, 2012) and his articles have appeared in several leading industry and legal publications, including Contract Management Magazine and The Procurement Lawyer.  Steven has spoken to audiences across the country on government contracting topics and is a regular presenter with Govology.  A graduate of Duke University and the Marshall-Wythe School of Law at the College of William & Mary, Steven lives in Indian Harbour Beach, Florida, with his wife and two children.  Steven can be reached at or at 785-200-8919.


Dec 01 2020


1:00 pm - 3:00 pm

Local Time

  • Timezone: America/New_York
  • Date: Dec 01 2020
  • Time: 1:00 pm - 3:00 pm



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