Seven Steps To Federal Business: Roadmap To The Win
Format: Live webinar (on-demand recording available on April 2nd)
Duration: Approx. 90 minutes
Instructor: Judy Bradt
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies (Core)
*Your registration includes access to the on-demand recording.
Does this look familiar? You’ve spent days in seminars, classes, and briefings meant to help you learn about federal contracting. You’re pretty sure you can add value to federal agencies, but the more you hear about all the things you have to do the more overwhelmed you feel. If this describes you, don’t be discouraged. Many small businesses experience information overload when trying to break into the government marketplace. But what separates successful companies from those that flounder and don’t get anywhere is a clear path focused on critical steps that must be completed to achieve results.
In this course, we’ll share a seven-step roadmap to success in the government marketplace. You will learn how to assess whether (and when) federal contracting is right for your business and will come away with a systematic plan to help you decide what to do next. Each step includes critical concepts that successful companies master as they launch and grow their government contracting business. These seven steps draw on the experience of leading specialists in diverse aspects of government business and rely on hard statistics and analysis of what it takes to succeed in the government marketplace – who wins, who loses, and what works. There’s plenty more you’ll need to learn…but these seven steps will give you an organized way of approaching federal opportunities.
Here Is What You Will Learn:
- Strategy: Does federal contracting fit your business?
- Focus: How to pinpoint where to begin.
- Process: Essentials you must know to participate.
- Competition: How to stand out, and from whom.
- Teaming: When and how to tap the power of two.
- Relationships: Who are the players at every layer?
- Sales and Marketing: How to get in front of buyers.
Requirements: All you need is curiosity and a willingness to learn. If you want to win federal contracts, you must be registered in SAM.GOV.
BONUS: You will receive a link to get a homework sheet and a tip sheet to get started!
Target Audience: Entrepreneurs and small business owners seeking their first contract – or their next one – with the federal government.
Your instructor is Judy Bradt, CEO of Summit Insight, author of Government Contracts Made Easier, and creator of the online program Grow Your Federal Business.
Meet Your Instructor:
JUDY BRADT is one of America’s top champions for savvy business owners exploring government contracts. For 25 years, she has counseled more than 6,000 clients who credit her advice for winning more than $300 million in government business. She’s also the author of the new book, “Government Contracts Made Easier.”
Judy’s a strategic advisor for government contracts, bringing her clients, readers and audiences no-nonsense insight on winning government business. She just helped one client close contracts worth nearly a million dollars, and an 8(a) win their first federal projects in record time.
Ms Bradt is renowned for her entertaining, substantive presentations at national and regional events for groups including the Women’s Business Enterprise National Council (WBENC). Her special courses get top reviews from audiences hosted by the Small Business Administration, the Procurement Technical Assistance Center at George Mason University and the Armed Forces Communications and Electronics Association’s Professional Development Center.
Recent recognitions include Small Business Administration’s 2011 Women’s Business Champion for Metropolitan Washington DC; 2011 Rising Star award from the Women Presidents’ Educational Organization (WPEO-DC) for her contributions to women’s business enterprises; and MBE100, which recognizes entrepreneurship, community and professional contributions and outstanding client service. Major media coverage includes Business Week, Fortune Small Business, Washington Business Journal, Smart CEO Magazine, ABC-WJLA Washington Business Report, and Entrepreneur Magazine.
Judy holds a BA from the University of Toronto, and an MBA from McMaster University in Hamilton, Canada. She is also an instrument-rated private pilot and a rock-climbing instructor.