Strategic Pricing – Key Gov Con Processes and Strategies

Format: Live webinar (on-demand recording available on October 13, 2022)
Date: October 4, 2022
Time: 1:00 pm EDT
Duration: Approx. 90 minutes
Instructor: Marsha Lindquist, Granite Leadership Strategies Inc.
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.12 Financial Controls

*Your registration includes access to the on-demand recording.

It is common for contractors to put little thought into their pricing. They often slap their price together as if cost and profitability are unimportant. 

However, the right price will determine not only your chance of winning the contract but also whether you make a profit on it. Hence, proposal pricing should be a well-developed and thoughtful process that requires planning, forward-thinking, research, preparation, and eagerness to do what it takes to win. 

In this webinar, you will 

–  Discover best practices and processes you can use with every proposal to achieve repeatable wins.

–  Find out the best pricing strategies you may have forgotten about or never used.

–  Learn why pricing should be considered early in the proposal process.

Target Audience: Pricing analysts, capture managers, proposal managers, contracts managers, business development, finance, accounting specialists

Meet Your Instructor:

MARSHA LINDQUIST, Granite Leadership Strategies Inc.

Marsha Lindquist is an experienced pricing strategist and contracts professional. In her groundbreaking #1 Amazon best-selling book, Secrets of Strategic Pricing for Government Contractors, Marsha Lindquist delivers the wisdom of strategic pricing for Federal proposals. Marsha has built a tradition of quality consulting for Government contractors for over 30 years. She has wide-ranging experience with Government contracting firms– mostly scientific and high technology companies. Marsha is adept in persuasive pricing that wins and is masterful in authoring customer-focused winning pricing strategies. She is described by clients as tenacious and a true pro. Ms. Lindquist has achieved the distinguished titles of NCMA Fellow, APMP Fellows & APMP Professional (CPP), as well as Future of Pricing Honoree by ProPricer.


Oct 04 2022


1:00 pm - 2:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Oct 04 2022
  • Time: 1:00 pm - 2:30 pm



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