How to Effectively Take Advantage of Your Socio-Economic Status

How To Take Advantage of Your Socio-Economic Status Effectively – It’s Not What You Think

Format: Live webinar (on-demand recording available on March 25, 2021)
Duration: Approx. 90 minutes
Instructor: Joshua Frank, RSM Federal
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies

*Your registration includes access to the on-demand recording.

Does this sound familiar? “Hi, we’re a VOSB or SDVOSB that provides. . .” Small business offices, your mentors, your colleagues, and small business counselors all tell you, “Put it front and center! There are federally mandated set-asides for your company! Large companies require subcontracting plans for companies just like yours!”

The truth is, your small business certification alone will not get you very far. You need to think like a business that provides value rather than a company with a socio-economic status. In this webinar, you will learn real-world tactics, strategies, and examples of how to “softly” communicate your status, differentiate from the competition and facilitate a perception of corporate maturity. You will learn methods to communicate quantifiable and qualifiable metrics that focus on the value of your solutions. You will also receive a step-by-step process on introducing yourself and your company at conferences, with partners and government decision-makers, what to do during government meetings, and how and when to properly communicate your socio-economic status.

Unlike most seminars, this is more than a general or abstract discussion. This webinar provides award-winning tactics and strategies that have directly helped companies win more than $2.8 billion in definitive contracts and more than $30 billion in multiple-award contracts. As a result of these strategies, Mr. Frank, managing partner at RSM Federal, was awarded SBA’s Veteran Business of the Year and Small Business Advocate of the Year by the Society of American Military Engineers.

Target Audience: Small businesses pursuing federal contracting opportunities

Meet Your Instructor:


JOSHUA FRANK. Author, trainer, and business coach with 25 years in the federal space, Mr. Frank speaks nationally on small business strategy and business acceleration. He specializes in the development and implementation of techniques and strategies required to differentiate, position for, and win government contracts. His training sessions, highly educational and thought-provoking, are consistently rated as one of the strongest sessions at national conferences and events.

Managing Partner at RSM Federal, Mr. Frank is the author of The Government Sales Manual. His company runs the Federal Access (FA) Program which has facilitated more than $1.6 Billion in government contracts for FA Members. Due to this success, the SBA awarded RSM Federal 2016 SBA Veteran Business of the Year.

Mr. Frank serves on the Board of Directors for the St. Louis Veterans Business Resource Center (VBRC). He also serves on the National Small Business Association (NSBA) Leadership Council as a member of the Economic Development Policy Committee. Mr. Frank also supports the SBA’s Emerging Leaders Program and judges applications for Arch Grants providing startup funding for entrepreneurs.

An avid outdoor enthusiast and Boy Scout leader, Mr. Frank lives in St. Louis, Missouri with his wife, daughter, and son. He is a former intelligence officer and a graduate of the University of Missouri with an undergraduate degree in English. He is also a graduate of Webster University with a Masters in Management Information Systems (MIS) in addition to a Master’s in Business Administration (MBA) from the Webster University Walker School of Business.


Mar 18 2021


1:00 pm - 2:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Mar 18 2021
  • Time: 1:00 pm - 2:30 pm