Using Proposal Graphics for Readability and Impact (2023 Update)

Format: Live webinar (on-demand recording available on June 29, 2023)
Date: June 22, 2023
Time: 1:00 pm EDT
Duration: Approx. 90 minutes
Instructor: Carrie Ann Williams, Andana Consulting
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.9 Bids and Solicitations

*Your registration includes access to the on-demand recording.

When it comes to government proposals, covers and layout are never part of evaluation criteria beyond margin and font requirements. Yet, contracting officers are giving more and more focus to selecting the right photos, using icons to show themes throughout a response, or infographics to give readers a lot of data quickly and graphically.

This webinar covers graphic basics such as setting up your template to start with a compliant document and exploring options for layouts depending on the content you need to deliver. Your instructor, Carrie Ann Williams, will discuss developing basic graphics (such as a team organization chart or tables or call-out boxes) and using Action Captions and titles for more impact. She will also dive into how to take a narrative describing a complex process and convert it to a graphic (and why this helps reviewers.)

In sum, you will learn how to:

• Start with compliant documents using a proposal template (in Word or InDesign)
• Use titles and action captions to maximize the impact of your graphics
• Convert complex processes to a graphic instead of pages of text, and when a graphic might make the most sense
• Use “infographics” or icons in your response

Target Audience: Companies pursuing federal contracting opportunities

CARRIE ANN WILLIAMS, Andana Consulting LLC

As principal of the award-winning firm, Andana Consulting, Carrie Ann Williams, CPSM works with organizations to guide proposal development and create amazing marketing content. For more than 18 years, she has worked with organizations to track, pursue, position, and propose on local, state, and federal government solicitations – and private organizations too. When not leading proposal strategy, she guides firms to develop their marketing game plan – starting with a strategic workshop, moving through research and analysis, resulting in clear marketing goals and an implementation plan of tactics to reach them.

Carrie Ann is also known for leading interactive, insightful, and actionable training workshops and presentations providing insight into marketing and business development strategies for professional services firms. Her sessions have taken her across the country to train companies and organizations, including local and national events for SAME, SMPS, AIA, and NVSBE. 

When not working at Andana, she and her husband are busy at their home – Willow Spring Farm – restoring the pre-civil war log cabin and maintaining the 36-acre farm in Maryland. She is active with the Society of American Military Engineers (SAME), the Society for Marketing Professional Services, the Urban Land Institute, and the American Institute of Architects. Recognitions include the Young Member Award from SAME Baltimore and the SAME Regional Vice President’s Medal. A Certified Professional Services Marketer, Carrie Ann has an undergraduate degree in English Literature and a Master of Business Administration degree. Carrie Ann is also “Inbound Certified” and “Content Marketing Certified” from HubSpot.