Who Buys What You Sell

Who Buys What You Sell? A Step-by-Step Process

Format: Live webinar (on-demand recording available on February 25, 2021)
Duration: Approx. 90 minutes
Instructor: Joshua Frank, RSM Federal
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies (Core) 

*Your registration includes access to the on-demand recording.

Identifying who buys, how much, and how often is called “Propensity” — it helps you identify which military commands and federal agencies to target. This webinar, designed for “Procurement Readiness,” will accelerate your ability to validate who buys what you sell (down to the state, city, and contracting office level). This, in turn, will help you transform how and where you engage the market and validate the competitiveness of your pricing for any specific opportunity.

Utilizing beta.SAM’s Data Bank (formerly FPDS), Mr. Frank will walk you through an extensive, step-by-step process so that you can perform this research on your own. 

Here’s what you will learn: 

  • How to identify your NAICS codes and your SBA size standards; 
  • How to quickly search SAM’s Data Bank; 
  • How to run advanced ad hoc queries; 
  • How to locate your competitor’s pricing; and 
  • How to find quality teaming partners. 

With millions of data fields, Mr. Frank will demonstrate the tips and tricks for MS Excel pivot tables to help you find the answers you need for your sales strategy. 

If you’re familiar with government data but not confident about how to filter or make sense of it, this session is for you. It will make you more competitive, help you identify and validate competitive price points (CPP) (whether your pricing is competitive), and help you more strongly target government buyers and teaming partners.

This webinar is more than a general or abstract discussion. It provides award-winning tactics and strategies that have directly helped companies win more than $2.8 Billion in definitive contracts and more than $30 billion in multiple-award contracts. As a result of these strategies, Mr. Frank, managing partner at RSM Federal, was awarded SBA’s Veteran Business of the Year and Small Business Advocate of the Year by the Society of American Military Engineers.

Target Audience: Novice and experienced federal contractors

Meet Your Instructor:


JOSHUA FRANK. Author, trainer, and business coach with 25 years in the federal space, Mr. Frank speaks nationally on small business strategy and business acceleration. He specializes in the development and implementation of techniques and strategies required to differentiate, position for, and win government contracts. His training sessions, highly educational and thought-provoking, are consistently rated as one of the strongest sessions at national conferences and events.

Managing Partner at RSM Federal, Mr. Frank is the author of The Government Sales Manual. His company runs the Federal Access (FA) Program which has facilitated more than $1.6 Billion in government contracts for FA Members. Due to this success, the SBA awarded RSM Federal 2016 SBA Veteran Business of the Year.

Mr. Frank serves on the Board of Directors for the St. Louis Veterans Business Resource Center (VBRC). He also serves on the National Small Business Association (NSBA) Leadership Council as a member of the Economic Development Policy Committee. Mr. Frank also supports the SBA’s Emerging Leaders Program and judges applications for Arch Grants providing startup funding for entrepreneurs.

An avid outdoor enthusiast and Boy Scout leader, Mr. Frank lives in St. Louis, Missouri with his wife, daughter, and son. He is a former intelligence officer and a graduate of the University of Missouri with an undergraduate degree in English. He is also a graduate of Webster University with a Masters in Management Information Systems (MIS) in addition to a Master’s in Business Administration (MBA) from the Webster University Walker School of Business.


Feb 18 2021


1:00 pm - 2:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Feb 18 2021
  • Time: 1:00 pm - 2:30 pm