Your Company’s Capability Statement – Be Ready to Shine!

Format: Live webinar (on-demand recording available on August 26, 2021)
Date: August 17, 2021
Time: 1:00 pm EDT
Duration: Approx. 90 minutes
Instructor: Lani MacRae, U.S. Department of Energy
Learning Credits: 1.5 CPEs, 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies

*Your registration includes access to the on-demand recording.

A Capability Statement is one of the most robust and easily editable tools you own in your company’s portfolio. A well-developed Capability Statement will open doors, while a poorly done Capability Statement will slam them shut. Communicating with government buyers is an art and takes a little forethought.

In this webinar, Lani MacRae from the U.S. Department of Energy will address the following questions:

  • What do Contract Officers need to know right away?
  • How can you maximize your message without writing a term paper?
  • What is your lasting impression – or did you make one at all?

Target Audience: companies pursuing federal contracting opportunities

Meet Your Instructor:

Lani MacRae is the Small Business Program Manager for the Office of Energy Efficiency and Renewable Energy (EERE). Ms. MacRae spent nearly two decades in Washington DC where she led the national ENERGY STAR communication and marketing effort for the U.S. Department of Energy and management of the $300 million ARRA Appliance Rebate Program across 56 states and territories. Having focused much of her career in the area of public education, she has extensive experience in consumer outreach, education, and the promotion of energy efficiency programs. She has served on the immediate staff of two cabinet secretaries and spent many years on the staff of the Assistant Secretary of Energy for EERE working on corporate communications.

Throughout her career, Ms. MacRae has directed education and outreach efforts of DOE’s State and Community Programs, creating and implementing national outreach campaigns promoting public literacy of energy issues. Upon entering the Federal Workforce, Ms. MacRae worked in science education in the western states—connecting our national labs and the nation’s teachers.


Aug 17 2021


1:00 pm - 2:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Aug 17 2021
  • Time: 1:00 pm - 2:30 pm




  • Some analysis on the value of “lasting impression” Vs “striking impressions” would be useful.

  • We have our Capability Statement already, how would this webinar assist us forward as far as contract procurement is concern?

  • Lots of good nuggets in this webinar that I will certainly apply to our capability statement!