How To Differentiate and Communicate Value – Communicating Quantifiable and Qualifiable Metrics

About this product

Format: On-demand webcast
Duration: Approx. 90 minutes
Instructor: Joshua Frank
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies (Core)


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Anyone can say, “We are a technology company” or a “general contractor” or a company that sells “electrical equipment” or “engineering services.” But that’s what EVERYONE does and provides little differentiation or separation from their competition.

In this webcast, we will start with how to brand yourself, your products and/or services, and your company. Then we discuss the categories for differentiation and walk through multiple exercises on how to “bridge” capabilities for perceived differentiation, a very important process for smaller businesses. We then finish up with consolidating these lessons and discuss how to market them.

This webcast is more than a general or abstract discussion. We will focus on the metrics you can use to improve how you describe your company and the solutions you provide. This webcast provides award-winning techniques and strategies that have directly helped companies win more than $1.8 Billion in government contracts. As a result of these strategies, the presenter, Mr. Joshua Frank, managing partner of RSM Federal, received the SBA’s Veteran Business of the Year and the Society of American Military Engineers (SAME) Small Business Advocate of the Year awards.

Target Audience: Small business contractors


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