How To Engage and Position During Government Prospect Meetings

Rated 5.00 out of 5 based on 2 customer ratings
(2 customer reviews)


Course Number: Gov 215
Format: webinar recording
Duration: 60-90 minutes
Presenter: Joshua Frank
NCMA Certifications: 1 CPE
APTAC CPP Certification: 0.5 ATC
APTAC CPP BOK: C.21 Marketing to Government Agencies (Core)

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An educational, fast-paced, high-energy and thought-provoking session on how to approach the first meeting with a prospect. If you and/or your employees are often fearful or uncertain when meeting prospects, this session is guaranteed to give you a new sense of confidence. This session is designed to be impactful and for many, will realign your expectations of what to actually focus on during an initial prospect meeting. . . because it’s NOT about making a sale or discussing your socio-economic status. We will discuss pre-meeting activities, including research and planning; how to facilitate the onsite meeting with your prospect; how to control the direction of the meeting, prioritizing your meeting objectives; and how to successfully follow-up. Everyone tells you to bring a copy of your capability statement or marketing slick – don’t. Everyone tells you to introduce your company by including your socio-economic status – don’t. We’ll explain why during the session.

This is more than a general or abstract discussion. This session is designed to accelerate your confidence and your ability to position with new prospects. A core objective of this session is to help you differentiate from your competition while simultaneously collecting information and intelligence necessary to building competitive advantage.

Target Audience: Small business sales, marketing, and management

2 reviews for How To Engage and Position During Government Prospect Meetings

  1. Rated 5 out of 5

    Carolyn (verified owner)

    Great class learn about 45 second introduction…

  2. Rated 5 out of 5

    Anonymous (verified owner)

    Great webinar! Learned a lot. Agree with Joshua Frank’s techniques for small business on landing a government contract.

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