LinkedIn for Government Contractors: 3-Part Series

About this product

Format: Three on-demand webcasts
Duration: Each webcast is approx. 90 mins long
Instructor: Mark Amtower
NCMA Certifications: 4.5 CPEs
APTAC Certifications: 2.25 ATCs
APTAC BOK: C.21 Marketing to Government Agencies (Core)


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With over 2.1 million Feds representing all departments and agencies on LinkedIn, it has become ubiquitous in the government contracting community.

Hence, leveraging LinkedIn as a networking and marketing tool is not only a “must do” – but a “must do WELL” activity.

This training is a 3-part series that will take you from the ins and outs of your LinkedIn Profile optimization to best practices in social selling. You will learn from the leading B2G LinkedIn expert & trainer (Top 100 in the US and Canada) who has built a formidable reputation for training individuals and teams on Social Selling via LinkedIn, Content Marketing for GovCon and more.

Part One – Privacy/Settings, Your Goals and Creating Your Profile

In the first training, you will learn the fundamentals of optimizing your LinkedIn Profile such as:

  • Privacy and settings
  • Understanding why you need goals for LinkedIn and how to set your goals
  • Creating your profile to attract the right “viewers,” including addressing eight key areas of your profile.

Your take-aways will be a thorough understanding of how LinkedIn works and how you can leverage LinkedIn for your benefit without paying for a membership.

Part Two – Connection Strategies and LinkedIn Groups

The second training will focus on effective connection strategies and how to leverage LinkedIn Groups to grow your network and to build your visibility.

Part Three – Social Selling

The third and last training will take a deep dive into social selling and establishing a viable presence on LinkedIn – the kind of presence that resonates with those you seek to influence.

Target Audience: Small businesses pursuing opportunities in the government marketplace


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