Seven Steps To Federal Business: Roadmap To The Win

About this product

Format: E-course
Duration: Approx. 90 minutes
Instructor: Judy Bradt
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Agencies (Core)
*This course was recorded on March 26, 2020


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Does this look familiar? You’ve spent days in seminars, classes, and briefings meant to help you learn about federal contracting. You’re pretty sure you can add value to federal agencies, but the more you hear about all the things you have to do the more overwhelmed you feel.

If this describes you, don’t be discouraged. Many small businesses experience information overload when trying to break into the government marketplace. But what separates successful companies from those that flounder and don’t get anywhere is a clear path focused on critical steps that must be completed to achieve results.

In this course, we’ll share a seven-step roadmap to success in the government marketplace. You will learn how to assess whether (and when) federal contracting is right for your business and will come away with a systematic plan to help you decide what to do next. Each step includes critical concepts that successful companies master as they launch and grow their government contracting business. These seven steps draw on the experience of leading specialists in diverse aspects of government business and rely on hard statistics and analysis of what it takes to succeed in the government marketplace – who wins, who loses, and what works. There’s plenty more you’ll need to learn…but these seven steps will give you an organized way of approaching federal opportunities.

Here Is What You Will Learn:

  • Strategy: Does federal contracting fit your business?
  • Focus: How to pinpoint where to begin.
  • Process: Essentials you must know to participate.
  • Competition: How to stand out, and from whom.
  • Teaming: When and how to tap the power of two.
  • Relationships: Who are the players at every layer?
  • Sales and Marketing: How to get in front of buyers.


All you need is curiosity and a willingness to learn. If you want to win federal contracts, you must be registered in SAM.GOV.

BONUS: You will receive a link to get a homework sheet and a tip sheet to get started!

Target Audience: Entrepreneurs and small business owners seeking their first contract – or their next one – with the federal government.

Your instructor is Judy Bradt, CEO of Summit Insight, author of Government Contracts Made Easier, and creator of the online program Grow Your Federal Business.


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