Commercializing Innovation Technology
Format: Live webinar (on-demand recording available on September 11, 2025)
Date: September 4, 2025
Time: 1:00 p.m. EDT
Duration: Approx. 90 minutes
Instructor: Jerry Hollister, BBC Entrepreneurial Training and Consulting
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
For innovative small businesses, a well-developed commercialization strategy can mean the difference between a breakthrough idea and a missed opportunity. In competitive R&D funding programs—such as SBIR and STTR—strong commercialization and transition plans are often the deciding factors for securing Phase I and Phase II awards. Understanding agency expectations and building a compelling plan is critical for success.
This webinar is designed to equip early-stage technology companies with the tools and strategies needed to transform cutting-edge ideas into market-ready products and services. Attendees will learn how to:
- Validate Customers – Identify who will buy your product, confirm their needs, and refine your value proposition.
- Conduct Market Research & Define Target Markets – Find cost-effective sources of market data and narrow your focus to the most promising opportunities.
- Analyze the Competition – Understand the competitive landscape, assess market gaps, and position your solution for differentiation.
- Develop Intellectual Property Strategies – Create a plan to protect your innovations and strengthen your competitive edge.
- Build a Well-Rounded Team – Assemble the right mix of technical, business, and operational expertise to execute your vision.
- Create a Realistic Financial Plan – Forecast costs and revenues to present funders with a credible commercialization path.
The session also addresses how to craft high-quality “support & commitment” letters and other critical elements agencies look for in commercialization plans.
Who Should Attend
- Innovative, early-stage technology development companies
- Contract support organizations
- Economic development organizations
Speaker
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Jerry HollisterSenior Principal Consultant at BBC Entrepreneurial Training and ConsultingJerry Hollister is a Senior Principal Consultant at BBCetc with over 35 years of leadership experience across various sectors. He brings extensive knowledge and expertise in government, education, non-profit, and for-profit enterprises. With a background as a commissioned officer in the US Navy Civil Engineer Corps and a warranted Contracting Officer for the Department of Defense, Jerry is a seasoned professional. He played a crucial role in the growth and success of Niowave, securing over $20 million in SBIR awards and contributing to their recognition as the 2010 SBIR/STTR Small Business of the Year. Jerry’s ongoing contributions to Niowave include securing $28 million in Phase III Cooperative Agreements and multiple long-term radioisotope supply agreements. Jerry’s expertise and achievements make him an invaluable asset to BBCetc and their clients in navigating government funding and commercialization.
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