Government Market Fundamentals

get started

1. Getting Started in the Government Marketplace

This e-course is designed for new firms taking their first steps in the government marketplace. In this course, you will learn how to use market research to zero in on your target agencies, and select the right NAICS codes and Product Service codes to optimize your positioning as a contractor.

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2. Understanding the Eligibility Requirements for Federal Small Business Certifications – Update 2021

In this course, you will learn about various federal certification programs, including Small Business Self Certification, Small Disadvantaged Business (SDB) & 8(a), Service Disabled Veteran Owned Small Business (SDVOSB), Veteran-Owned Small Business (VOSB), Historically Underutilized Business Zones (HUBZone), Woman-Owned Small Business (WOSB), and Economic Disadvantaged Woman Owned Small Business (EDWOSB).

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Small Business Certifications
Marketing to Government Agencies and Prime Contractors

3. Marketing Your Small Business to Government Agencies and Prime Contractors

This course will help you understand and implement best practices in marketing to government agencies. It covers market research, marketing materials every government contractor should have, building a compelling value proposition, and much more.

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4. The Federal Acquisition Regulation 101

This course will introduce you to the most important sections of the FAR for small businesses and will show you how to navigate the FAR and its supplements. You will also learn about some of the finer details of the FAR such as the difference between provisions, prescriptions, and clauses, the anatomy of the FAR, the meaning of “incorporated by reference” and how to find those references.

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federal acquisition regulation
find government contracts

5. Prospecting for Government Market Opportunities

Did you know that the majority of government opportunities, purchases, and small projects never get posted to the general public? In this course, you’ll learn how to easily set up effective and efficient prospecting techniques for finding not only opportunities that are posted to the public but also those that are not.

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6. Creating Your Government Market Opportunity Forecast

Agency-published forecasts are often inaccurate or provide little information on upcoming opportunities. This course will explain why it is important to develop an accurate forecast. You will also learn tips, strategies, and best practices for developing your own forecast of opportunities.

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Government Market Opportunity Forecast

7. Introduction To GSA And Multi-Year Contract Vehicles

This course will explain GSA and multi-year contract vehicles from the small business perspective. After taking this training, you will be able to understand the big picture of where your small business fits in the federal marketplace and will learn about actionable items you can take to better position your business for obtaining your own multi-year contract.

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8. Breaking Down Federal Solicitations

For new participants in the government market, reading and understanding federal solicitations can be a daunting task. In this e-course, you will learn how to analyze federal solicitations to ensure that your proposals are “responsive” every time. More specifically, you’ll learn key terminology commonly found on (formerly as well as helpful tools and techniques that will make analyzing federal solicitations a breeze.

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federal solicitations
capture plan

9. Creating a Capture Plan for Small Businesses in the Government Marketplace

Many industry veterans estimate that between 40 – 80 percent of a prospect’s buying decision is decided before any proposals are submitted. Do you want to put that percentage in your favor? In this course, we discuss how small businesses with limited resources can develop and execute their capture plan to help them increase their win rate on government contracts in advance of the solicitation phase.

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10. Intro to Teaming

Learning how to leverage Teaming and Joint Ventures to gain a competitive advantage in the federal marketplace will enable you to pursue, win, and perform some of the largest government contracts available to small businesses throughout the geographic markets you serve. After taking this course, you will learn how to conduct market research to gain critical opportunity intel long in advance of solicitations being released to the general public; how to identify, court, and secure some of the best teaming partners, and how to engage the support your firm needs to finalize your teaming and joint venture and start preparing for the proposal phase.

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proposal process

11. Set Up Your Proposal Process for Success

Solicitations don’t always hit your desk at the perfect time, and even the best teams aren’t always available to draft great content. But, with a solid process in place, your firm can maximize the internal resources and provide the right guidance to your proposal writing team to get everyone on the right track and meet the submission deadlines.

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