Market Research 101 for Government Contractors


Format: E-course
Duration: Approx. 90 minutes
Instructor: Carroll Bernard, Govology
Learning Credits: 1.5 CPEs, 1.5 ATCs
*This course was recorded on January 30, 2024.

Want a discount? Become a member.


Are you a new government contractor looking to make it big in the lucrative government marketplace? If so, market research is one skill set you cannot overlook. In fact, it may even be more critical than proposal writing! Join us for this comprehensive introductory course, where we will equip you with the knowledge and tools needed to harness the power of market research.

Throughout this course, you will learn:

  1. The Critical Importance of Market Research: Discover why market research is the lifeline of success for government contractors. Gain insights into how it can make or break your chances of winning lucrative government market opportunities.
  2. Tapping into Free Government Data Sources: Uncover the secrets to finding and utilizing free government data sources in your market research efforts. Learn how to leverage this valuable information to gain a competitive edge.
  3. Mastering NAICS and Product Services Codes: Demystify the world of NAICS and Product Services codes. Understand their significance when registering as a vendor and creating compelling marketing materials. 
  4. The Art of Qualitative and Quantitative Research: Discover how to effectively use both methodologies to maximize your success as a government contractor. Learn how to gather valuable insights and make informed decisions.
  5. Unlocking Historical Spend Data with Excel Pivot Tables: Become proficient in downloading and dissecting datasets using Excel pivot tables. Gain the ability to analyze historical spend data from various angles. Identify the top government agencies purchasing your products or services, uncover potential partners or competitors, and gain insights into small business set-asides and sole source contracts.

By the end of this course, you will possess a solid foundation of knowledge that will set you up for success in the government marketplace. This training is just the beginning; it will pave the way for you to take advantage of advanced market research courses available on These advanced courses will equip you with tactical skills to analyze competitive intelligence and empower you to uncover opportunities before they are made public through advanced prospecting and forecasting techniques.

Don’t miss out on this opportunity to gain a competitive edge in the government marketplace. Enroll now and unlock the power of market research for your business success!

Target Audience: new government contractors, experienced government contractors who need to refresh their marketing research skills, and procurement professionals.

Meet Your Instructor:

Carroll Bernard


Carroll Bernard, CEO and Co-Founder of Waypoint America LLC dba Govology, has a rich background in government contracting. Starting as a Supply Officer in the U.S. Navy Supply Corps, Carroll provided logistical support and acquisition management. He continued his acquisition career at the City of Vancouver, WA, and held a warranted Contracting Officer position at the Department of Veterans Affairs.

Carroll’s expertise expanded during his time at the U.S. Small Business Administration (SBA), where he served as a Business Development Specialist, Veteran Business Development Officer, and Primary HUBZone Liaison. He became a subject matter expert in small business programs, federal certifications, and small business contracting with federal agencies.

After his federal government career, Carroll supported small businesses as a Procurement Counselor with the Defense Logistics Agency’s Procurement Technical Assistance Program. In 2015, Carroll and his team at Govology launched an online training platform for government contractors, training over 17,000 professionals and saving small businesses millions of dollars. Their collaborative approach with non-profit organizations, government agencies, universities, and corporations led to their recognition as 2020 Small Business Champions by the U.S. Small Business Administration.


There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.