Creating a Capture Plan for Small Businesses in the Government Marketplace (2022 Update)


Format: E-course
Duration: Approx. 90 minutes
Instructor: Carrie Ann Williams, Andana Consulting
Learning Credits: 1.5 CPEs, 1.5 ATCs
*This course was recorded on February 22, 2022.


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Capture planning is the process of identifying opportunities, assessing the environment, and implementing winning strategies to capture a specific business opportunity. There is a lot of information available about capture planning, but most of it is more applicable for large organizations with a wealth of human resources and established Government contracts.

In this course, we discuss how small businesses with limited resources can use capture planning to help increase win rates on government contracts — in advance of the solicitation phase. We walk through when and how to develop and execute a capture plan and how to translate it to your proposal.

We also provide a simple capture plan template and additional resources to help manage this essential business task.

Target Audience: Small business owners, marketing and sales personnel, project managers


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