Methods for Communicating Your Past Performance to Accelerate Government Sales – Update 2021

About this product

Format: Live webinar (on-demand recording available on April 22, 2021)
Date: April 15, 2021
Time: 1:00 pm EDT
Duration: Approx. 90 minutes
Instructor: Joshua Frank, RSM Federal
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies (Core)

*Your registration includes access to the on-demand recording.


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If you’re looking for tactics and strategies on how to position and communicate your company’s past performance, this webinar will change how you market, communicate and differentiate your products and services. 

In this educational, fast-paced, and high-energy webinar, Mr. Frank will review how most companies market their “experience” and past performance with moderate success and little to no differentiation. Then he will share several real-world examples where you will learn to map the value for each of your contracts and then “bridge” them to improve market position and increase your company’s perceived maturity

Whether you are an entrepreneur, small or large business, targeting the public or private sector, this webinar will open your eyes to how you can more strongly market your company and the products or services you sell. 

When Mr. Frank first presented this content as a keynote for the Governor of Utah’s Annual Government Symposium, an experienced and successful business owner said, “Simply incredible. You have just changed my life.”

This course provides award-winning tactics and strategies that have directly helped companies win more than $2.6 billion in contracts. As a result of these strategies, Mr. Frank, managing partner at RSM Federal, was awarded SBA’s Veteran Business of the Year, Society of American Military Engineers (SAME) Small Business Advocate of the Year, and The Silicon Review’s Top 50 Trustworthy Companies of the Year.