Methods for Communicating Your Past Performance to Accelerate Government Sales (2022 Update)

$75.00

Format: E-course
Duration: Approx. 90 minutes
Instructor: Joshua Frank, RSM Federal
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Agencies (Core), C.4 Past Performance and Reporting Procedures
*This course was recorded on March 17, 2022.

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Description

If you’re looking for tactics and strategies to position and communicate your company’s past performance, this course will change how you market, communicate and differentiate your products and services.

In this educational, fast-paced, and high-energy course, Mr. Frank will review how most companies market their “experience” and past performance with moderate success and little to no differentiation. Then he will share several real-world examples where you will learn to map the value for each of your contracts and then “bridge” them to improve market position and increase your company’s perceived maturity.

Whether you are an entrepreneur, small or large business, targeting the public or private sector, this course will open your eyes to how you can more strongly market your company and the products or services you sell. This training provides award-winning tactics and strategies that have directly helped companies win more than $13.5 billion in definitive contracts and more than $30 billion in multiple-award contracts.

Managing Partner at RSM Federal, Mr. Frank is the author of multiple Amazon bestsellers, including An Insider’s Guide To Winning Government Contracts – Real World Strategies, Lessons, and Recommendations, Game Changers for Government Contractors, and The Government Sales Manual. Mr. Frank has been honored with SBA’s award for Veteran Business of the Year; Industry Small Business Advocate of the Year by the Society of American Military Engineers (SAME); and in 2021, Mr. Frank was inducted into the Government Sales Hall of Fame with the inaugural Lifetime Achievement Award.

Target Audience: Small business owners, marketing, sales, and proposal professionals

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