Methods for Communicating Your Past Performance to Accelerate Government Sales (2021 Update)

About this product

Format: E-course
Duration: Approx. 90 minutes
Instructor: Joshua Frank, RSM Federal
Learning Credits: 1.5 CPEs, 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies (Core), C.4 Past Performance and Reporting Procedures
*This course was recorded on April 15, 2021. 


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If you’re looking for tactics and strategies on how to position and communicate your company’s past performance, this course will change how you market, communicate and differentiate your products and services. 

In this educational, fast-paced, and high-energy course, Mr. Frank will review how most companies market their “experience” and past performance with moderate success and little to no differentiation. Then he will share several real-world examples where you will learn to map the value for each of your contracts and then “bridge” them to improve market position and increase your company’s perceived maturity

Whether you are an entrepreneur, small or large business, targeting the public or private sector, this course will open your eyes to how you can more strongly market your company and the products or services you sell. 

When Mr. Frank first presented this content as a keynote for the Governor of Utah’s Annual Government Symposium, an experienced and successful business owner said, “Simply incredible. You have just changed my life.”

This course provides award-winning tactics and strategies that have directly helped companies win more than $2.6 billion in contracts. As a result of these strategies, Mr. Frank, managing partner at RSM Federal, was awarded SBA’s Veteran Business of the Year, Society of American Military Engineers (SAME) Small Business Advocate of the Year, and The Silicon Review’s Top 50 Trustworthy Companies of the Year. 


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