If you’re looking for tactics and strategies on how to position and communicate your company’s past performance, this course will change how you market, communicate and differentiate your products and services.
In this educational, fast-paced, and high-energy e-course, we’ll look at how most companies market their “experience” and past performance with moderate success and little to no differentiation. Then we’ll examine several real-world examples where you will learn to map the value for each of your contracts and then “bridge” them to improve market position and increase your company’s perceived maturity.
Whether you are an entrepreneur, small or large business, targeting the public or private sector, this course will open your eyes to how you can more strongly market your company and the products or services you sell.
When Mr. Frank first presented this content as a keynote for the Governor of Utah’s Annual Government Symposium, an experienced and successful business owner said, “Simply incredible. You have just changed my life.”
This course provides award-winning tactics and strategies that have directly helped companies win more than $2.6 billion in contracts. As a result of these strategies, Mr. Frank, managing partner at RSM Federal, was awarded SBA’s Veteran Business of the Year; Society of American Military Engineers (SAME) Small Business Advocate of the Year; and The Silicon Review’s Top 50 Trustworthy Companies of the Year.
Target Audience: Business owners pursuing government market opportunities