Marketing to Government Agencies and Prime Contractors (2021 Update)


About this product

Format: E-course
Duration: Approx. 90 minutes
Instructor: Carroll Bernard, Govology
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Agencies (Core); B.1 Marketing (Elective); C.5 Government Buying Cycle (Elective)
*This course was recorded on April 14, 2021.


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Marketing to government agencies is not that much different from marketing to commercial customers. You need to know your target market, understand your customers’ needs and requirements, have a compelling value proposition, and find a way to effectively communicate your value to potential customers. In this course, Govology Co-founder Carroll Bernard will help you understand and implement best practices in marketing to government agencies. 

Here’s what you will learn:

  • how to conduct market research specific to the government marketplace using both online tools and primary research methods such as agency interviews;
  • what basic marketing materials you should have in your arsenal and how to use them effectively;
  • how to use technology to streamline and enhance your marketing efforts;
  • how to build a compelling value proposition that speaks to your target clients, and
  • how to properly respond to sources sought notices to increase your chances of getting an opportunity set aside.

Target Audience: Small businesses pursuing federal government opportunities

1 review for Marketing to Government Agencies and Prime Contractors (2021 Update)

  1. Amazing! Packed with resources, tools, and builds a solid foundation of how to market and position your marketing material geared for selling to the government.

    jenny2 (verified owner)

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