Marketing to Government Agencies and Prime Contractors

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About this product

Format: On-demand webcast
Duration: Approx. 90 minutes
Instructor: Carroll Bernard
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies; B.1 Marketing; C.5 Government Buying Cycle

$75.00

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Description

This course will help you understand and implement best practices in marketing to government agencies.

After taking this course, you will learn:

  • how to conduct market research specific to the government marketplace using both online tools and primary research methods such as agency interviews;
  • what basic marketing materials you should have in your arsenal and how to use them effectively;
  • how to use technology to streamline and enhance your marketing efforts;
  • how to build a compelling value proposition that speaks to your target clients, and
  • how to properly respond to sources sought notices to increase your chances of getting an opportunity set aside.

Target Audience: Small businesses pursuing federal government opportunities

1 review for Marketing to Government Agencies and Prime Contractors

  1. Amazing! Packed with resources, tools, and builds a solid foundation of how to market and position your marketing material geared for selling to the government.

    jenny2 (verified owner)

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