Developing a Compelling Capability Statement

(1 customer review)


Format: E-course
Duration: Approx. 90 minutes
Instructor: Ashley Duwel, Duwel Dev
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Entities (Core)
*This course was recorded on July 20, 2022

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A capability statement is your business’ primary marketing tool in the federal marketplace. There are plenty of factors to consider when marketing your business to prime vendors and government agencies. Be sure your statement gives your potential buyers what they need to evaluate you as a “responsible” and qualified contractor, setting your business apart from your competitors.

In this course, you will learn: 

  1. how to format your capability statement
  2. what content to include
  3. when to use it, and
  4. how to create a content-repurposing process for future versions.

Target Audience: Business owners seeking federal contracting and subcontracting opportunities.

1 review for Developing a Compelling Capability Statement

  1. Lisa Williamson (verified owner)

    Excellent presentation. Great explanations and examples.

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