Description
In the federal marketplace, your capability statement isn’t just a document. It’s often a government buyer’s first impression of your business. Whether you’re engaging with agencies, prime contractors, or teaming partners, having a compelling capability statement is non-negotiable.
In this newly updated course, we’ll guide you through the critical elements of marketing your business effectively to federal agencies, prime contractors, and teaming partners. Discover how to create a capability statement that not only meets expectations but exceeds them, while staying compliant with NDAs, employment agreements, and clearance marketing restrictions. Learn how to position your business (or yourself, if you’re a solo consultant or subject matter expert) as a trusted partner, ensuring you stand out among the competition.
Time is of the essence in the federal landscape, and you only have about ten seconds to make a lasting first impression. Our course is designed to help you make those seconds count. Join us and gain the skills to ensure your capability statement leaves a memorable and positive impact, setting the stage for your success in government contracting. Don’t miss this opportunity to make every second count!
Here’s a snapshot of our agenda:
- What is Capability Marketing?
- What Federal Buyers Expect to See
- Communicating Your Value, In Their Language
- Making This Work for Your Business
- Put It Into Practice
Target Audience: Business owners, solo consultants, subject matter experts, teaming partners, and subcontractors seeking federal contracting and subcontracting opportunities.
Meet Your Instructor:
ASHLEY DUWEL, CEO of Duwel Dev, LLC
Ashley Duwel is the CEO of Duwel Dev, the fractional business development team for established businesses scaling in the government marketplace. Duwel Dev leads and implements federal growth strategies — owning capture, proposal development, and the BD infrastructure that turns pipeline into awards. Ashley is also the Founder of GovConHacks, a government contracting support platform offering training, tools, and community resources for small businesses working with the government.
With over 15 years of federal sales execution experience, Ashley has personally trained over 25,000 small business owners and supported clients in securing over $2.5B in contract awards/ subawards across civilian and defense agencies.
For the last five years, Ashley has served as a Procurement Counselor with various APEX Accelerators, helping small businesses navigate registration, certifications, market research, teaming, opportunity evaluation, and more.
Duwel Dev is a HUBZone and Woman-Owned Small Business (WOSB) certified firm headquartered in the Tampa Bay area, Florida.
Lisa Williamson (verified owner) –
Excellent presentation. Great explanations and examples.
CHRSTINA DAVENPORT (verified owner) –
Ashley did such an excellent job explaining the details of a Capability Statement and how to develop one that will work best for us. She answered all questions and provided great insight and examples to help us understand the process.
Bernie Marable (verified owner) –
Outstanding presentation – speaker will versed in her subject matter.
Lee Harrison (verified owner) –
Well thought out presentation. I loved how the experience section was highlighted and explained. The question and answer portion was very useful as well.
Mitch Johnson (verified owner) –
I participated in the recent Nov 2025 webinar. Ashley did a splendid job covering the finer points of content and format for building a winning capabilities statement. I intend to leverage her guidance and experience to build a winner cap statement for our Eagle Feathers Roofing Native SB. Thanks, Ashley!