Developing a Compelling Capability Statement (2024 Update)

(4 customer reviews)


Format: E-course
Duration: Approx. 90 minutes
Instructor: Ashley Duwel, Duwel Dev
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Entities (Core)
*This course was recorded on February 6, 2024.

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In the federal marketplace, your capability statement isn’t just a document – it’s often a government buyer’s first impression of your business. Whether you’re engaging with agencies or prime contractors, having a compelling capability statement is non-negotiable.

In this dynamic course, we’ll guide you through the critical elements of marketing your business effectively to prime vendors and government agencies. Discover how to create a capability statement that not only meets expectations but exceeds them. Learn the secrets to positioning your business as a “responsible” contractor, ensuring it stands out among competitors.

Time is of the essence in the federal landscape, and you only have six seconds to make a lasting first impression. Our course is designed to help you make those seconds count. Join us and gain the skills to ensure your capability statement leaves a memorable and positive impact, setting the stage for your success in government contracting. Don’t miss this opportunity to make every second count!

Here’s a snapshot of our agenda:

  1. How to format your capability statement
  2. What must-have sections to include 
  3. When to use it strategically
  4. How to articulate your value through your text
  5. Best practices for repurposing to tailor future versions to your customer

Target Audience: Business owners seeking federal contracting and subcontracting opportunities.

Meet Your Instructor:


Ashley Duwel is an experienced Federal Sales Strategist with a remarkable track record of helping over 500 businesses win over $100 million in government contracts. As the Founder & CEO of Duwel Dev, LLC, she specializes in providing comprehensive support for navigating government systems and processes, with particular expertise and certification in implementing the efficient project management platform Ashley is also dedicated to supporting veterans in their transition to entrepreneurship as a Certified Veterans Assistance Counselor. With her strategic insights and deep understanding of government contracting, Ashley Duwel is a trusted advisor well-versed in the challenges small businesses face in the marketplace.

4 reviews for Developing a Compelling Capability Statement (2024 Update)

  1. Lisa Williamson (verified owner)

    Excellent presentation. Great explanations and examples.

  2. CHRSTINA DAVENPORT (verified owner)

    Ashley did such an excellent job explaining the details of a Capability Statement and how to develop one that will work best for us. She answered all questions and provided great insight and examples to help us understand the process.

  3. Bernie Marable (verified owner)

    Outstanding presentation – speaker will versed in her subject matter.

  4. Lee Harrison (verified owner)

    Well thought out presentation. I loved how the experience section was highlighted and explained. The question and answer portion was very useful as well.

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