An Introduction to Winning Business in the Government Marketplace


Format: E-course
Duration: Approx. 90 minutes
Instructor: Carroll Bernard, Govology
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.2 Registrations, System for Award Management (Elective); C.21 Marketing to Government Agencies (Core)
*This course was recorded on December 5, 2023.

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In this course, you’ll explore the multifaceted world of government procurement, gaining insights into what it truly entails. You will discover the advantages small businesses can leverage, from special incentives to set-aside programs, and learn how to compete successfully in this thriving sector. You will find out what it means to be “Procurement Ready” and understand the essential steps and prerequisites to meet government procurement standards. We discuss the challenges small businesses face and provide practical solutions to overcome them, drawing from real-world experiences and success stories. Lastly, you’ll know how to make valuable connections, acquire the necessary tools, and navigate this complex landscape.

Target Audience: Small businesses pursuing government market opportunities


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