How to Grow Your Government Sales with Micro-Purchases
Format: Live webinar (on-demand recording available on January 29, 2026)
Date: January 22, 2026
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Presented by: Carroll Bernard (Govology)
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
Many small businesses assume they need to win large, complex government contracts to succeed in government sales—but that’s not the reality. Thousands of businesses build consistent, profitable revenue by focusing exclusively on micro-purchases, a simplified buying method that allows agencies to buy directly from vendors without lengthy solicitations or heavy compliance requirements.
In this session, you’ll learn how micro-purchases work, why recent threshold increases have made them more valuable than ever, and how small businesses can use them as a low-barrier entry point into government sales. We’ll show you how micro-purchases can help you get your foot in the door, generate steady revenue, and even build a full-time business—without competing for large contracts or navigating the traditional procurement maze.
You’ll walk away with a clear understanding of how to approach government buyers, what they need, and how to create a simple, repeatable sales process that works within the micro-purchase framework.
You’ll Learn:
- What micro-purchases are and why recent threshold changes make them more lucrative than ever
- How to identify, approach, and sell directly to government buyers using a simple, repeatable process
- Real-world examples of small businesses (including ours!) that have built successful, scalable models through micro-purchases
- Step-by-step strategies to streamline your micro-purchase sales cycle—from outreach to payment
Whether you’re just exploring government sales or looking for a faster, less intimidating way to generate revenue, this webinar will show you how to build momentum without the stress, delays, and complexity of traditional contracting.
Target Audience: This webinar is ideal for:
- Small business owners new to government sales
- Solo consultants, freelancers, and service providers
- Mom-and-pop shops looking for consistent, manageable revenue
- Early-stage government contractors seeking faster wins
- GovCon startups that want to validate their offer before pursuing larger contracts
No prior government contracting experience is required. This session is designed for businesses that want a simpler, more accessible path into government sales.
Speaker
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Carroll BernardCARROLL BERNARD, Co-Founder & Managing Member, Waypoint America LLC dba GovologyCarroll Bernard is the Co-Founder and Managing Member of Waypoint America LLC dba Govology. He brings deep government contracting expertise from serving as a government buyer, small business contractor, and procurement advisor. His career includes acquisition roles in the U.S. Navy Supply Corps, the City of Vancouver (WA), and the Department of Veterans Affairs as a warranted Contracting Officer. He later served at the U.S. Small Business Administration (SBA) as a Business Development Specialist supporting 8(a) firms, and also as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. After federal service, Carroll helped small businesses compete for government contracts as a Procurement Counselor with the Department of Defense APEX Accelerator program (formerly PTAP). In 2015, he and his team launched Govology’s online training platform, which has trained over 20,000 business professionals through partnerships with nonprofits, government agencies, universities, and corporations.
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