How to Grow Your Government Sales with Micro-Purchases
Format: Live webinar (on-demand recording available on January 29, 2026)
Date: January 22, 2026
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Presented by: Carroll Bernard (Govology)
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
Many small businesses assume they need to win large, complex government contracts to succeed in government sales—but that’s not the reality. Thousands of businesses build consistent, profitable revenue by focusing exclusively on micro-purchases, a simplified buying method that allows agencies to buy directly from vendors without lengthy solicitations or heavy compliance requirements.
In this session, you’ll learn how micro-purchases work, why recent threshold increases have made them more valuable than ever, and how small businesses can use them as a low-barrier entry point into government sales. We’ll show you how micro-purchases can help you get your foot in the door, generate steady revenue, and even build a full-time business—without competing for large contracts or navigating the traditional procurement maze.
You’ll walk away with a clear understanding of how to approach government buyers, what they need, and how to create a simple, repeatable sales process that works within the micro-purchase framework.
You’ll Learn:
- What micro-purchases are and why recent threshold changes make them more lucrative than ever
- How to identify, approach, and sell directly to government buyers using a simple, repeatable process
- Real-world examples of small businesses (including ours!) that have built successful, scalable models through micro-purchases
- Step-by-step strategies to streamline your micro-purchase sales cycle—from outreach to payment
Whether you’re just exploring government sales or looking for a faster, less intimidating way to generate revenue, this webinar will show you how to build momentum without the stress, delays, and complexity of traditional contracting.
Target Audience: This webinar is ideal for:
- Small business owners new to government sales
- Solo consultants, freelancers, and service providers
- Mom-and-pop shops looking for consistent, manageable revenue
- Early-stage government contractors seeking faster wins
- GovCon startups that want to validate their offer before pursuing larger contracts
No prior government contracting experience is required. This session is designed for businesses that want a simpler, more accessible path into government sales.
Speaker
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Carroll BernardCEO & Co-Founder, GovologyCarroll Bernard is the CEO and Co-Founder of Govology.com. He has an extensive background in government contracting, resulting from his experience as a government buyer, a small business contractor, and a procurement advisor.
Carroll started his acquisition career in the U.S. Navy Supply Corps, where he provided logistical support and acquisition management as a Supply Officer. After leaving active duty, Carroll continued his acquisition career in the Procurement Services Department of the City of Vancouver, WA, and later as a warranted Contracting Officer at the Department of Veterans Affairs. Carroll’s last federal employment was at the U.S. Small Business Administration (SBA), where he served as a Business Development Specialist for 8(a) companies in the Business Development Program. He also served as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. Through his duties at the SBA, Carroll became a subject matter expert in small business programs, federal certifications, the SBA Mentor-Protégé Program, teaming, and small business contracting with federal agencies.
After his career in the federal government, Carroll supported small businesses in government contracting as a Procurement Counselor with the Defense Logistics Agency’s Procurement Technical Assistant Program (now Department of Defense APEX Accelerator), established to expand the number of companies capable of participating in government contracts.
Carroll has supported vendor outreach, education, and success in many ways. In 2015, Carroll and his team at Govology launched a world-class online training platform for government contractors. Since then, they have trained over 20,000 business professionals and saved small businesses millions of dollars through their collaborative partnerships with non-profit organizations, government agencies, universities, and corporations that share their mission and passion for powering up small businesses. As a result, Carroll and his wife, Elena Bernard, PhD, were named 2020 Small Business Champions by the U.S. Small Business Administration.
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