Leveraging Market Research For Government Market Opportunities (2026 Update)
Format: Live webinar (on-demand recording available on February 12, 2026)
Date: February 3, 2026
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Presented by: Carroll Bernard (Govology)
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
Are you a new government contractor eager to break into the lucrative government marketplace? Mastering market research is a crucial skill that can give you a significant edge over the competition. In this comprehensive introductory course, you’ll gain the essential knowledge and tools needed to excel at market research and secure a competitive advantage.
In this webinar, you’ll learn:
The Critical Importance of Market Research: Understand why market research is the foundation of success for government contractors and how it can significantly impact your ability to win contracts.
Tapping into Free Government Data Sources: Learn how to access and leverage free government data to gain a competitive edge.
Mastering NAICS and Product Services Codes: Learn the importance of these codes for vendor registration and how to use them to create compelling marketing materials.
Applying Qualitative and Quantitative Research: Discover how to use both research methods to make data-driven decisions and maximize your opportunities.
Unlocking Historical Spend Data: Learn to analyze historical spending data to identify top government buyers, find potential partners or competitors, and gain insights into small business set-asides and sole source contracts.
By the end of this training, you’ll have a solid foundation in market research that will set you up for success in the government marketplace. This training will also prepare you for advanced market research courses on Govology.com, where you can learn tactical skills for analyzing competitive intelligence and uncovering opportunities through advanced prospecting and forecasting techniques.
Target Audience: new government contractors, experienced government contractors who need to refresh their market research skills, and procurement professionals.
Speaker
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Carroll BernardCARROLL BERNARD, Co-Founder & Managing Member, Waypoint America LLC dba GovologyCarroll Bernard is the Co-Founder and Managing Member of Waypoint America LLC dba Govology. He brings deep government contracting expertise from serving as a government buyer, small business contractor, and procurement advisor. His career includes acquisition roles in the U.S. Navy Supply Corps, the City of Vancouver (WA), and the Department of Veterans Affairs as a warranted Contracting Officer. He later served at the U.S. Small Business Administration (SBA) as a Business Development Specialist supporting 8(a) firms, and also as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. After federal service, Carroll helped small businesses compete for government contracts as a Procurement Counselor with the Department of Defense APEX Accelerator program (formerly PTAP). In 2015, he and his team launched Govology’s online training platform, which has trained over 20,000 business professionals through partnerships with nonprofits, government agencies, universities, and corporations.
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