Leveraging Market Research for Government Market Opportunities

Format: Live webinar (on-demand recording available on December 12)
Date: December 5, 2024
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Instructor: Darren Osborne, Govology
Learning Credits: 1.5 CPEs, 1.5 ATCs

*Your registration includes access to the on-demand recording.

Are you a new government contractor eager to break into the lucrative government marketplace? Mastering market research is a crucial skill that can give you a significant edge over the competition. In this comprehensive introductory course, you’ll gain the essential knowledge and tools needed to excel at market research and secure a competitive advantage.

In this webinar, you’ll learn:

The Critical Importance of Market Research: Understand why market research is the foundation of success for government contractors and how it can significantly impact your ability to win contracts.

Tapping into Free Government Data Sources: Learn how to access and leverage free government data to gain a competitive edge.

Mastering NAICS and Product Services Codes: Learn the importance of these codes for vendor registration and how to use them to create compelling marketing materials.

Applying Qualitative and Quantitative Research: Discover how to use both research methods to make data-driven decisions and maximize your opportunities.

Unlocking Historical Spend Data: Learn to analyze historical spending data to identify top government buyers, find potential partners or competitors, and gain insights into small business set-asides and sole source contracts.

By the end of this training, you’ll have a solid foundation in market research that will set you up for success in the government marketplace. This training will also prepare you for advanced market research courses on Govology.com, where you can learn tactical skills for analyzing competitive intelligence and uncovering opportunities through advanced prospecting and forecasting techniques.

Target Audience: new government contractors, experienced government contractors who need to refresh their market research skills, and procurement professionals.