Leveraging Policy Information in Government Contracting
Format: Live webinar (on-demand recording available on August 15, 2024)
Date: August 8, 2024
Time: 1:00 p.m. EDT
Duration: Approx. 90 minutes
Instructors: Amanda Swanson Goff and Amber Hart, The Pulse of GovCon LLC
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
Join us for an insightful webinar where we delve into the intricate world of Congressional actions, regulations, and bills and their profound impact on the “who, what, when, where, and how” of discretionary funding. This session will help you understand the statutes, regulations, and procedures that shape the federal contracting ecosystem.Â
Specifically, this webinar focuses on the following learning objectives:
- Understand how the federal budget process intertwines with the federal acquisition lifecycle and how these intersections affect funding and procurement.
- Gain insights into the federal customer buying process and understand the core objectives driving federal acquisitions.
- Identify the major players in the acquisition process and understand the principal contracting functions and their roles.
- Distinguish between appropriations and authorizations, navigate relevant policy documents, and understand funding cycles and discretionary dollar breakdowns.
- Learn to sift through information and identify proposed policies that may impact your organization.
Target Audience: Small business owners, business development professionals, and capture managers
Speakers
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Amanda Swanson GoffDirector of Research and Analysis, The Pulse of GovCon LLCMs. Amanda Goff joined The Pulse™ in 2022 as the Director of Research and Analysis. Amanda received her Bachelor’s in Linguistics from the University of Kansas (KU) and her Master’s in Public Policy from George Washington University (GWU). In May 2024, she will graduate from Vanderbilt University with a Doctor of Education in Organizational Learning. Ms. Goff is a subject matter expert in learning science and instructional design, leveraging this skillset to improve knowledge retention and organizational learning in government contracting. Previously, she has conducted training covering a wide range of immediately relevant topics, including navigating the federal budget process, conflict of interest legislation, and more. Most recently, the Naval Postgraduate School published her research addressing existing learning gaps that limit the Department of Defense’s ability to effectively use non-traditional contracting authorities to meet pressing national security needs. In addition to her expertise in human capital development, Ms. Goff brings over seven years of experience in project management, data analytics, and stakeholder engagement. She is especially adept at using publicly-available federal spending data to inform policy work and identify key trends impacting the federal contracting industry.
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Amber HartFounder and CEO, The Pulse of GovConâ„¢Amber Hart is the Founder and CEO of The Pulse of GovConTM (The Pulse), a women-owned market intelligence and advisory firm serving more than 100 agencies, contractors, trade associations, law firms, and academic institutions. With 16 years in federal policy, proposals, business development, capture, and market research, Hart helps growth-focused contractors compete in a complex market with sharper discipline, clarity, and confidence.
Before founding The Pulse, Hart managed growth and proposal operations for multi-billion-dollar federal programs, giving her a practitioner’s understanding of how opportunity identification, capture strategy, compliance, pricing, messaging, and proposal execution work in the real world. Today, she advises executives, growth teams, agencies, congressional stakeholders, and market advisors on anticipating and translating policy signals, budget activity, procurement behavior, and mission priorities into actionable government sales strategies.
Hart is the architect of the BD 360° methodology and author of BD 360°: A Fresh Spin on Federal Sales (2023), the definitive playbook for modern federal business development. Her approach pushes contractors beyond reactive opportunity tracking toward a fuller command of the federal sales lifecycle, from policy inception through proposal execution.
Hart’s influence reaches beyond client advisory work into national policy and industry leadership. She testified before the U.S. House Small Business Committee on Governmentwide Acquisition Contracts and Small Business participation (2022), contributed to the Biden Administration’s Supply Chain Ministerial Forum (2022), and was a featured speaker at the U.S. Patent and Trademark Office’s Women’s Symposium (2023). She has headlined more than 60 industry programs for organizations including the General Services Administration, the National Veteran Small Business Coalition, GovExec, APMP, regional chambers of commerce, and international government and supply chain forums.
Hart has authored more than 40 publications, including the APMP John Elder Journal Award-winning article “A Case for Diversification in Proposal Consulting.” Beyond her corporate leadership, she currently teaches as an adjunct at James Madison University. She serves on the Advisory Board for the Greg and Camille Baroni Center for Government Contracting at George Mason University. She is an active member of the Professional Services Council and the Women’s Procurement Circle. Hart served as President of Women in Technology (2022–2023) following four years on its board (2020–2024).
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