Methods for Communicating Your Past Performance to Accelerate Government Sales
Format: Live webinar (on-demand recording available on July 30, 2020)
Duration: Approx. 90 minutes
Instructor: Joshua Frank, RSM Federal
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies (Core)
*Your registration includes access to the on-demand recording.
If you’re looking for tactics and strategies on how to position and communicate your company’s past performance, this course will change how you market, communicate and differentiate your products and services.
In this educational, fast-paced, and high-energy e-course, we’ll look at how most companies market their “experience” and past performance with moderate success and little to no differentiation. Then we’ll examine several real-world examples where you will learn to map the value for each of your contracts and then “bridge” them to improve market position and increase your company’s perceived maturity.
Whether you are an entrepreneur, small or large business, targeting the public or private sector, this course will open your eyes to how you can more strongly market your company and the products or services you sell.
When Mr. Frank first presented this content as a keynote for the Governor of Utah’s Annual Government Symposium, an experienced and successful business owner said, “Simply incredible. You have just changed my life.”
This course provides award-winning tactics and strategies that have directly helped companies win more than $2.6 billion in contracts. As a result of these strategies, Mr. Frank, managing partner at RSM Federal, was awarded SBA’s Veteran Business of the Year; Society of American Military Engineers (SAME) Small Business Advocate of the Year; and The Silicon Review’s Top 50 Trustworthy Companies of the Year.
Target Audience: Business owners pursuing government market opportunities
Meet Your Instructor:
JOSHUA FRANK. Award-winning business coach, professional speaker, and bestselling author, Mr. Frank is a nationally recognized authority on government sales and business acceleration. With 30 years in the government market, he speaks nationally on the federal acquisition and business strategy. He specializes in the development and implementation of techniques and strategies required to differentiate, position for, and win government contracts. His training seminars are consistently rated as one of the strongest keynotes and seminars at national conferences and events. Mr. Frank’s coaching has helped companies win more than $2.6 Billion in government contracts.
His techniques and strategies facilitate improved positioning, competitive advantage, and sales cycle acceleration for winning new contracts and increasing revenue. His training, with hundreds of testimonials, is consistently rated as being real-world, highly educational, and brutally honest.
Managing Partner at RSM Federal, Joshua Frank is the author of The Government Sales Manual. He authored and co-authored two number one bestsellers on Amazon – An Insider’s Guide to Winning Government Contracts: Real World Strategies, Lessons, and Recommendations and Game Changers for Government Contractors. He also developed the Federal Access Knowledge-Base and Training Platform. With nationally recognized and award-winning strategies, RSM Federal has facilitated more than $2.6 Billion in government contracts for its clients and members. Due to this success, Mr. Frank was awarded the SBA award for Veteran Business Owner of the Year, the National award for Industry Small Business Advocate of the Year by the Society of American Military Engineers, and the Top 50 Trustworthy Companies of the Year by Silicon Review.
Mr. Frank serves as Chairman of the Board for the Midwest Veterans Advocacy Foundation (VAF). Mr. Frank also supports the SBA’s Emerging Leaders Program and judges applications for Arch Grants, providing startup funding for entrepreneurs.
An avid outdoor enthusiast, Girl Scout and Boy Scout leader, Mr. Frank lives in St. Louis, Missouri with his wife, daughter, and son. He is a former military intelligence officer with an undergraduate degree in English, a Masters in Management Information Systems (MIS), and a Master’s in Business Administration (MBA).