
Proposal Framing – Structuring Your Proposal for Maximum Impact
Format: Live webinar (on-demand recording available on August 21, 2025)
Date: August 14, 2025
Time: 1:00 p.m. EDT
Duration: Approx. 90 minutes
Instructor: Lisa Mundt, The Pulse of GovCon
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
A great solution poorly framed often loses to a lesser one that’s well-structured.
In the world of government contracting, how you present your proposal is just as critical as what you’re proposing. This webinar focuses on the art and science of proposal framing—designing and organizing your content in a way that speaks clearly, confidently, and compliantly to federal evaluators.
Participants will gain actionable strategies to:
- Design a proposal structure that aligns tightly with the solicitation instructions and evaluation criteria
- Create intuitive content flows that make it easy for reviewers to find and score your strengths
- Use visual framing, section headers, and strategic language to reinforce compliance and clarity
- Differentiate your solution by presenting it in a framework that is both easy to follow and hard to forget
Whether you’re just starting out or looking to improve win rates, this session offers a practical roadmap for turning technical narratives into strategic assets. You’ll leave with tools, templates, and insights to help your proposals rise above the competition—before the scoring even begins.
Target Audience: Proposal managers, business development professionals, technical writers, and small business owners who prepare or contribute to federal proposals.
Speaker
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Lisa MundtCo-Founder of The Pulse
Ms. Lisa Shea Mundt is the Co-Founder of The Pulse, a research and advisory firm dedicated to the empowerment of Government Contractors. She received her BA with a double major in Writing, Rhetoric, and Technical Communications + Media Arts and Design as well as her MA in Writing, Rhetoric, and Technical Communication from James Madison University. She is currently pursuing her PhD in Writing and Rhetoric from George Mason University. She has 13 years of experience in Federal Proposal Development and procurement trend analysis and reporting. She has touched more than 200 proposal efforts totaling billions of dollars in wins across a multitude of Government agencies and departments. In addition to her proposal abilities, Ms. Mundt is also a renowned training Facilitator experienced in training clients on Business Development, Capture Management, Proposal Management, and Orals Coaching. She is a frequently leveraged industry pundit and provides quotations, content, and speaking to trade publications and associations. She has appeared in over 45 presentations and made 10 podcast appearances over the last 3 years. Ms. Mundt is an avid writer who taught the introductory writing course to college freshmen at James Madison University. She sits on the board of the JMU Federal Dukes Alumni Chapter and is the President Elect of Women in Technology (WIT).
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