The Government Buys Almost Everything—What’s Holding You Back?
Format: Live webinar (on-demand recording available on April 23, 2026)
Date: April 14, 2026
Time: 1:00 p.m. EDT
Duration: Approx. 90 minutes
Presented by: Carroll Bernard (Govology)
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
Most small businesses never realize just how much U.S. government agencies actually buy.
Every year, federal, state, and local agencies spend billions of dollars with small businesses through goaling programs, subcontracting requirements, set-asides, sole-source contracts, and micro-purchases under $15,000, often with little to no competition required.
And yet most small businesses never see a dime of it.
Not because they aren’t qualified. Not because the market is too competitive. But because they start in the wrong place, approach the market the wrong way, or never get clear on where they actually fit.
The businesses that win aren’t necessarily bigger, better connected, or more experienced. They just figured out something most businesses haven’t.
This session is designed to show you what that is.
In this training, GovCon expert and Govology Co-Founder Carroll Bernard will walk you through exactly what separates small businesses that gain real traction from those that spin their wheels, and what you can do differently starting now.
In this session, you will learn:
- Why most small businesses stall, and the specific shifts that change everything
- How to identify exactly where your business fits in the government marketplace
- How certifications actually support a broader strategy (and when they don’t)
- Why market research is the foundation every winning business builds on first
- How to build a more effective and adaptable sales approach
- How teaming can accelerate your path to opportunity
- Common hurdles that quietly kill opportunities, and how to avoid them
- How to honestly assess whether your business is ready to compete, and what to do if it isn’t yet
This session is for you if:
- You’ve been curious about the government marketplace, but something keeps stopping you from taking the first real step
- You’ve already started but aren’t gaining traction and aren’t sure why
- You’re tired of chasing opportunities that never seem to close
The opportunity is real. The market is open. The question is whether your business is approaching it the right way.
Reserve your seat now and find out exactly what’s been standing between your business and the government marketplace, and how to remove it.
Speaker
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Carroll BernardCARROLL BERNARD, Co-Founder & Managing Member, Waypoint America LLC dba GovologyCarroll Bernard is the Co-Founder and Managing Member of Waypoint America LLC dba Govology. He brings deep government contracting expertise from serving as a government buyer, small business contractor, and procurement advisor. His career includes acquisition roles in the U.S. Navy Supply Corps, the City of Vancouver (WA), and the Department of Veterans Affairs as a warranted Contracting Officer. He later served at the U.S. Small Business Administration (SBA) as a Business Development Specialist supporting 8(a) firms, and also as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. After federal service, Carroll helped small businesses compete for government contracts as a Procurement Counselor with the Department of Defense APEX Accelerator program (formerly PTAP). In 2015, he and his team launched Govology’s online training platform, which has trained over 20,000 business professionals through partnerships with nonprofits, government agencies, universities, and corporations.
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