7. Establishing Effective Marketing and Sales Collateral

About this product

Format: On-demand webcast
Duration: Approx. 60 minutes
Instructor: Carroll Bernard, Govology Co-Founder & CEO
Learning Credits: 1 ATC
APTAC BOK: F.1 Teaching Skills; C.21 Marketing to Government Entities


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In this course, Carroll Bernard will talk about how to help your clients develop effective marketing and sales collateral. You will get handy tips on business cards, websites, capabilities statements, line cards, and statements of qualification that you can pass along during counseling sessions with your clients. You will also learn what to look for when your clients ask you to review their marketing collateral.


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