An Introduction to Winning Business in the Government Marketplace (2026 Update)
Format: Live webinar (on-demand recording available on January 22)
Date: January 13, 2026
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Presented by: Carroll Bernard (Govology)
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
Government procurement can feel complex and intimidating, especially for businesses new to the space. This training provides a high-level, birds-eye view of government contracting, helping you understand how the system works, what opportunities exist for small businesses, and what it takes to get started.
In this webinar, you will:
- Explore the multifaceted world of government procurement and gain a clearer understanding of what it entails
- Discover the advantages available to small businesses, including special incentives and set-aside programs
- Learn how small businesses participate and compete within the government contracting space
- Understand what it means to be “Procurement Ready” and the basic steps and prerequisites involved
- Identify common challenges small businesses face in government procurement
- Learn about practical approaches to addressing those challenges through real-world examples and success stories
- Gain awareness of how to build connections, identify helpful tools, and navigate the government contracting landscape
This introductory webinar is designed to build foundational understanding and set realistic expectations for businesses considering government contracting.
Target Audience: This training is designed for individuals and organizations who are new to or exploring government contracting, including:
- Small business owners considering government contracts for the first time
- Entrepreneurs evaluating whether government procurement is a good fit for their business
- Early-stage government contractors seeking a clearer, big-picture understanding of the landscape
- Business development, sales, or operations staff responsible for exploring new revenue channels
- Consultants, advisors, and support professionals who work with small businesses entering government contracting
No prior government contracting experience is required. The training is intended to provide foundational awareness and context—not advanced tactics or deep technical instruction.
Speaker
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Carroll BernardCARROLL BERNARD, Co-Founder & Managing Member, Waypoint America LLC dba GovologyCarroll Bernard is the Co-Founder and Managing Member of Waypoint America LLC dba Govology. He brings deep government contracting expertise from serving as a government buyer, small business contractor, and procurement advisor. His career includes acquisition roles in the U.S. Navy Supply Corps, the City of Vancouver (WA), and the Department of Veterans Affairs as a warranted Contracting Officer. He later served at the U.S. Small Business Administration (SBA) as a Business Development Specialist supporting 8(a) firms, and also as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. After federal service, Carroll helped small businesses compete for government contracts as a Procurement Counselor with the Department of Defense APEX Accelerator program (formerly PTAP). In 2015, he and his team launched Govology’s online training platform, which has trained over 20,000 business professionals through partnerships with nonprofits, government agencies, universities, and corporations.
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