An Introduction to Winning Business in the Government Marketplace
Format: Live webinar (on-demand recording available on December 14)
Date: December 5, 2023
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Instructor: Carroll Bernard, Govology
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.2 Registrations, System for Award Management (Elective); C.21 Marketing to Government Agencies (Core)
*Your registration includes access to the on-demand recording.
Join us for a comprehensive webinar, “An Introduction to Winning Business in the Government Marketplace,” where government contracting expert Carroll Bernard (Govology CEO) will guide you through the intricacies of government procurement. Whether you are a seasoned entrepreneur or just starting out, this event will equip you with the knowledge and strategies necessary to thrive in this complex yet rewarding arena.
In this webinar, you’ll explore the multifaceted world of government procurement, gaining insights into what it truly entails. You will discover the advantages small businesses can leverage, from special incentives to set-aside programs, and learn how to compete successfully in this thriving sector. You will find out what it means to be “Procurement Ready” and understand the essential steps and prerequisites to meet government procurement standards. Carroll Bernard will also address the challenges small businesses face and provide practical solutions to overcome them, drawing from real-world experiences and success stories. Lastly, you’ll know how to make valuable connections, acquire the necessary tools, and navigate this complex landscape.
Don’t miss this opportunity to gain a competitive edge and unlock the potential of government contracts for your business.
Target Audience: Small businesses pursuing government market opportunities
Meet Your Instructor:
Carroll Bernard is the CEO and Co-Founder of Govology.com. With an extensive background in government contracting, Carroll started his acquisition career as a Supply Officer in the U.S. Navy Supply Corps, providing logistical support and acquisition management. After leaving active duty, Carroll continued his acquisition career in the Procurement Services Department at the City of Vancouver, WA. He also served as a warranted Contracting Officer at the Department of Veterans Affairs.
Carroll’s last engagement as a federal employee was at the U.S. Small Business Administration (SBA), where he served as a Business Development Specialist for 8(a) companies in the Business Development Program. He also served as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. Through his duties at the SBA, Carroll became a subject matter expert in small business programs, federal certifications, the SBA Mentor-Protégé Program, teaming, and small business contracting with federal agencies.
After his career in the federal government, Carroll supported small businesses in government contracting as a Procurement Counselor with the Defense Logistics Agency’s Procurement Technical Assistant Program (now Department of Defense APEX Accelerator), established to expand the number of companies capable of participating in government contracts.
Carroll has supported vendor outreach, education, and success in many ways. In 2015, Carroll and his team at Govology launched a world-class online training platform for government contractors. Since then, they have trained over 17,000 business professionals and saved small businesses millions of dollars through their collaborative approach with non-profit organizations, government agencies, universities, and corporations that share their mission and passion for powering up small businesses. As a result, Carroll and his wife, Elena Bernard, Ph.D., were named 2020 Small Business Champions by the U.S. Small Business Administration.
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