Developing a Compelling Capability Statement (2025 Update)
Format: Live webinar (on-demand recording available on November 20, 2025)
Date: November 14, 2025
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Presented by: Ashley Duwel (Duwel Dev, LLC)
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
In the federal marketplace, your capability statement isn’t just a document – it’s often a government buyer’s first impression of your business. Whether you’re engaging with agencies or prime contractors, having a compelling capability statement is non-negotiable.
In this dynamic course, we’ll guide you through the critical elements of marketing your business effectively to prime vendors and government agencies. Discover how to create a capability statement that not only meets expectations but exceeds them. Learn the secrets to positioning your business as a “responsible” contractor, ensuring it stands out among competitors.
Time is of the essence in the federal landscape, and you only have six seconds to make a lasting first impression. Our course is designed to help you make those seconds count. Join us and gain the skills to ensure your capability statement leaves a memorable and positive impact, setting the stage for your success in government contracting. Don’t miss this opportunity to make every second count!
Here’s a snapshot of our agenda:
- How to format your capability statement
- What must-have sections to include
- When to use it strategically
- How to articulate your value through your text
- Best practices for repurposing to tailor future versions to your customer
Target Audience: Business owners seeking federal contracting and subcontracting opportunities.
Speaker
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Ashley DuwelFounder/ CEO, Duwel Dev, LLCAshley Duwel is CEO of Duwel Dev, LLC and Host of the GovConHacks Podcast. With over 13 years of experience as an acquisition professional, Ashley has helped over 750 businesses secure over $1B in government contracts and subcontracts through management consulting and professional services. Her expertise spans from guiding businesses through government procurement and implementation complexities to achieving operational excellence and scaling for long-term success.
Ashley has educated over 17,000 students through partnerships with leading organizations such as Govology, MBDA, and APEX Accelerators. Combining deep industry knowledge with technology, Duwel Dev ensures clients can scale their operations effectively by implementing solutions to enhance productivity and increase efficiency.
If Ashley isn’t in the office, you’ll find her playing with her animals or on the water in the Gulf of Mexico.
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