Developing a Compelling Capability Statement (2025 Update)
Format: Live webinar (on-demand recording available on November 20, 2025)
Date: November 14, 2025
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Presented by: Ashley Duwel (Duwel Dev, LLC)
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
In the federal marketplace, your capability statement isn’t just a document – it’s often a government buyer’s first impression of your business. Whether you’re engaging with agencies or prime contractors, having a compelling capability statement is non-negotiable.
In this dynamic course, we’ll guide you through the critical elements of marketing your business effectively to prime vendors and government agencies. Discover how to create a capability statement that not only meets expectations but exceeds them. Learn the secrets to positioning your business as a “responsible” contractor, ensuring it stands out among competitors.
Time is of the essence in the federal landscape, and you only have six seconds to make a lasting first impression. Our course is designed to help you make those seconds count. Join us and gain the skills to ensure your capability statement leaves a memorable and positive impact, setting the stage for your success in government contracting. Don’t miss this opportunity to make every second count!
Here’s a snapshot of our agenda:
- How to format your capability statement
- What must-have sections to include
- When to use it strategically
- How to articulate your value through your text
- Best practices for repurposing to tailor future versions to your customer
Target Audience: Business owners seeking federal contracting and subcontracting opportunities.
Speaker
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Ashley DuwelFounder/ CEO, Duwel Dev, LLCAshley Duwel is the CEO of Duwel Dev, the fractional business development team for established businesses scaling in the government marketplace. Duwel Dev leads and implements federal growth strategies — owning capture, proposal development, and the BD infrastructure that turns pipeline into awards. Ashley is also the Founder of GovConHacks, a government contracting support platform offering training, tools, and community resources for small businesses working with the government.
With over 15 years of federal sales execution experience, Ashley has personally trained over 25,000 small business owners and supported clients in securing over $2.5B in contract awards/ subawards across civilian and defense agencies.
For the last five years, Ashley has served as a Procurement Counselor with various APEX Accelerators, helping small businesses navigate registration, certifications, market research, teaming, opportunity evaluation, and more.
Duwel Dev is a HUBZone and Woman-Owned Small Business (WOSB) certified firm headquartered in the Tampa Bay area, Florida.
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