capability statement

Developing a Compelling Capability Statement

Format: Live webinar (on-demand recording available on July 28, 2022)
Date: July 20, 2022
Time: 1:00 pm EDT
Duration: Approx. 90 minutes
Instructor: Ashley Duwel, Duwel Dev
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Entities (Core)

*Your registration includes access to the on-demand recording.

A capability statement is your business’ primary marketing tool in the federal marketplace. There are plenty of factors to consider when marketing your business to prime vendors and government agencies. Be sure your statement gives your potential buyers what they need to evaluate you as a “responsible” and qualified contractor, setting your business apart from your competitors.

In this webinar, you will learn:

  1. how to format your capability statement
  2. what content to include
  3. when to use it, and
  4. how to create a content-repurposing process for future versions.

Target Audience: Business owners seeking federal contracting and subcontracting opportunities.

Meet Your Instructor:

Ashley Duwel


Originally from Pittsburgh, Ashley Duwel is the Founder/ CEO of Duwel Dev, LLC. She is also working as a counselor at PTAC South Carolina. As a PTAC counselor, she guides clients through the “red tape” of state, local, and federal contracting; as an entrepreneur, she is able to be more hands-on. In the past 10 years, she has assisted over 5,000 small businesses in preparing and executing their federal marketing strategies leading to procurements of both simplified acquisitions and longer-term contracting vehicles.


Jul 20 2022


1:00 pm - 2:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Jul 20 2022
  • Time: 1:00 pm - 2:30 pm



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