capability statement

Developing a Compelling Capability Statement (2024 Update)

Format: Live webinar (on-demand recording available on February 15)
Date: February 6, 2024
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Instructor: Ashley Duwel, Duwel Dev
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Entities (Core) (add this on the course page).

*Your registration includes access to the on-demand recording.

In the federal marketplace, your capability statement isn’t just a document – it’s often a government buyer’s first impression of your business. Whether you’re engaging with agencies or prime contractors, having a compelling capability statement is non-negotiable.

In this dynamic webinar, we’ll guide you through the critical elements of marketing your business effectively to prime vendors and government agencies. Discover how to create a capability statement that not only meets expectations but exceeds them. Learn the secrets to positioning your business as a “responsible” contractor, ensuring it stands out among competitors.

Time is of the essence in the federal landscape, and you only have six seconds to make a lasting first impression. Our webinar is designed to help you make those seconds count. Join us and gain the skills to ensure your capability statement leaves a memorable and positive impact, setting the stage for your success in government contracting. Don’t miss this opportunity to make every second count!

Here’s a snapshot of our agenda:

  1. How to format your capability statement
  2. What must-have sections to include 
  3. When to use it strategically
  4. How to articulate your value through your text
  5. Best practices for repurposing to tailor future versions to your customer

Target Audience: Business owners seeking federal contracting and subcontracting opportunities.


Feb 06 2024


1:00 pm - 2:30 pm

Local Time

  • Timezone: Europe/Berlin
  • Date: Feb 06 2024
  • Time: 7:00 pm - 8:30 pm



More Info



capability statement


  • Ashley Duwel
    Ashley Duwel
    Founder/ CEO, Duwel Dev, LLC

    Ashley Duwel is an experienced Federal Sales Strategist with a remarkable track record of helping over 500 businesses win over $100 million in government contracts. As the Founder & CEO of Duwel Dev, LLC, she specializes in providing comprehensive support for navigating government systems and processes, with particular expertise and certification in implementing the efficient project management platform Ashley is also dedicated to supporting veterans in their transition to entrepreneurship as a Certified Veterans Assistance Counselor. With her strategic insights and deep understanding of government contracting, Ashley Duwel is a trusted advisor well-versed in the challenges small businesses face in the marketplace.

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