Marketing to Government Agencies and Prime Contractors

Marketing to Government Agencies and Prime Contractors (2024 Update)

Format: Live webinar (on-demand recording available on May 2, 2024)
Date: April 24, 2024
Time: 1:00 p.m. EDT
Duration: Approx. 90 minutes
Instructor: Carroll Bernard, Govology
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Agencies; B.1 Marketing; C.5 Government Buying Cycle

*Your registration includes access to the on-demand recording.

Marketing to government agencies shares many similarities with marketing to commercial customers. To succeed in this arena, it’s crucial to identify your target market, understand the unique needs of your customers, develop a compelling value proposition, and effectively communicate your value proposition to potential buyers. In this upcoming webinar, Govology co-founder Carroll Bernard will provide valuable insights and practical strategies for mastering the art of marketing to government agencies.

During the webinar, you will gain knowledge on the following key topics:

  • Conducting thorough market research tailored specifically to the government sector, utilizing a blend of online tools and primary research methods such as agency interviews.
  • Identifying and creating essential marketing materials for engaging with government agencies and learning how to leverage them effectively.
  • Crafting a strong value proposition that resonates with target customers, emphasizing the unique benefits of your products or services.
  • Understanding the process of responding to sources sought notices to increase your chances of getting an opportunity set aside.

By the end of this webinar, you will know practical strategies and best practices to navigate the complexities of marketing to government agencies successfully. Don’t miss this opportunity to enhance your marketing skills and expand your reach in the government marketplace.

Target Audience: Small businesses pursuing federal government opportunities


Apr 24 2024


1:00 pm - 2:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Apr 24 2024
  • Time: 1:00 pm - 2:30 pm



More Info



sales & marketing


  • Carroll Bernard
    Carroll Bernard
    Co-Founder & CEO, Govology

    Carroll Bernard, CEO and Co-Founder of Waypoint America LLC dba Govology, has a rich background in government contracting. Starting as a Supply Officer in the U.S. Navy Supply Corps, Carroll provided logistical support and acquisition management. He continued his acquisition career at the City of Vancouver, WA, and held a warranted Contracting Officer position at the Department of Veterans Affairs.

    Carroll’s expertise expanded during his time at the U.S. Small Business Administration (SBA), where he served as a Business Development Specialist, Veteran Business Development Officer, and Primary HUBZone Liaison. He became a subject matter expert in small business programs, federal certifications, and small business contracting with federal agencies.

    After his federal government career, Carroll supported small businesses as a Procurement Counselor with the Defense Logistics Agency’s Procurement Technical Assistance Program. In 2015, Carroll and his team at Govology launched an online training platform for government contractors, training over 17,000 professionals and saving small businesses millions of dollars. Their collaborative approach with non-profit organizations, government agencies, universities, and corporations led to their recognition as 2020 Small Business Champions by the U.S. Small Business Administration.