Prospecting for Government Market Opportunities (2025 Update)
Format: Live webinar (on-demand recording available on June 5)
Date: May 29, 2025
Time: 1:00 p.m. EDT
Duration: Approx. 90 minutes
Instructor: Carroll Bernard, Govology
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
The U.S. government is the largest buyer of goods and services in the world, but finding and accessing the right opportunities requires more than a SAM.gov search. In this action-oriented training, government contractors will learn how to uncover both visible and hidden opportunities across the federal, state, and local landscape.
From identifying open solicitations to forecasting future buys and tapping into micro-purchases and sole-source awards, this session will give you the tools and strategies to build a strong, sustainable pipeline of leads. You’ll leave with a complete roadmap for finding government opportunities, engaging decision-makers, and building a proactive prospecting system tailored to your business.
What You’ll Learn:
- How to identify and qualify government market opportunities that align with your offer
- Where and how to find federal, state, and local solicitations
- How to forecast upcoming opportunities before they’re posted
- Tactics to uncover hidden opportunities through direct outreach and strategic engagement
- How to build and work a targeted leads list using LinkedIn and other tools
- Daily, weekly, and monthly prospecting routines that generate real results
Target Audience:
- Government contractors who want to strengthen their business development efforts
- Companies new to the federal or SLED markets
- Business development and capture professionals seeking a structured, repeatable prospecting process
- Business owners looking to expand their reach and win more contracts
Speaker
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Carroll BernardCEO & Co-Founder, GovologyCarroll Bernard is the CEO and Co-Founder of Govology.com. He has an extensive background in government contracting, resulting from his experience as a government buyer, a small business contractor, and a procurement advisor.
Carroll started his acquisition career in the U.S. Navy Supply Corps, where he provided logistical support and acquisition management as a Supply Officer. After leaving active duty, Carroll continued his acquisition career in the Procurement Services Department of the City of Vancouver, WA, and later as a warranted Contracting Officer at the Department of Veterans Affairs. Carroll’s last federal employment was at the U.S. Small Business Administration (SBA), where he served as a Business Development Specialist for 8(a) companies in the Business Development Program. He also served as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. Through his duties at the SBA, Carroll became a subject matter expert in small business programs, federal certifications, the SBA Mentor-Protégé Program, teaming, and small business contracting with federal agencies.
After his career in the federal government, Carroll supported small businesses in government contracting as a Procurement Counselor with the Defense Logistics Agency’s Procurement Technical Assistant Program (now Department of Defense APEX Accelerator), established to expand the number of companies capable of participating in government contracts.
Carroll has supported vendor outreach, education, and success in many ways. In 2015, Carroll and his team at Govology launched a world-class online training platform for government contractors. Since then, they have trained over 20,000 business professionals and saved small businesses millions of dollars through their collaborative partnerships with non-profit organizations, government agencies, universities, and corporations that share their mission and passion for powering up small businesses. As a result, Carroll and his wife, Elena Bernard, PhD, were named 2020 Small Business Champions by the U.S. Small Business Administration.
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