An Introduction to Winning Business in the Government Marketplace (2026 Update)government marketplace
Government procurement can feel complex and intimidating, especially for businesses new to the space—but understanding the basics can open the door to real opportunity. This introductory webinar provides a high-level, birds-eye view of how government contracting works, the advantages available to small businesses, and what it means to be “procurement ready.” Designed for those exploring government sales for the first time, this session builds foundational understanding and sets realistic expectations without diving into advanced tactics or technical detail.



