Description
You have seconds—not minutes—to convince a government buyer or teaming partner that your company is capable, credible, and worth engaging.
Your capability statement is your most important marketing tool in the federal space—but most fall flat. They either look outdated, say too little, or fail to clearly communicate value.
This training shows you how to fix that.
What You’ll Learn
- What makes a capability statement stand out (and what makes them get ignored)
- The essential sections every strong capability statement needs
- How to present your company in a way that signals credibility and maturity—even if you’re new to government contracting
- How to use Value Mapping to translate past performance into clear, compelling proof of value
- Practical guidance on layout, structure, and visuals (no design experience required)
Why This Matters
Most capability statements are just lists of services. That’s not enough.
To succeed in government contracting, you need to clearly communicate why your company matters—not just what you do. This training helps you turn your experience (even commercial work) into something that resonates with government buyers and teaming partners.
What You’ll Walk Away With
A step-by-step approach to creating or improving your capability statement—so it quickly communicates your strengths, differentiators, and value in a way that gets attention and opens doors.
Who This Is For
- Small businesses entering or growing in government contracting
- Companies without strong federal past performance looking to position themselves more competitively
- Business development, marketing, and proposal professionals
- APEX Accelerator clients and those supporting GovCon success
Meet Your Instructor:
JOSHUA FRANK, Managing Partner, RSM Federal
Award-winning business coach, professional speaker, and bestselling author, Mr. Frank is a nationally recognized authority on government sales and business acceleration. With over 30 years in the government market, he specializes in bridging business strategies with federal sales strategies.
He is a recognized expert in the development and implementation of tactics and strategies required to differentiate, position for, and win government contracts. His seminars are consistently the top-rated sessions at national conferences and events. Mr. Frank’s coaching has helped companies win over $13.5 billion in government contracts and $30 billion in indefinite-delivery contracts. His tactics and strategies facilitate improved positioning, competitive advantage, and sales cycle acceleration to winning new contracts and increasing revenue. With thousands of testimonials, Mr. Frank’s approach is consistently rated as real-world, highly educational, and thought-provoking.
Managing Partner at RSM Federal, Mr. Frank is the author of multiple Amazon bestsellers, including An Insider’s Guide To Winning Government Contracts – Real World Strategies, Lessons, and Recommendations, Game Changers for Government Contractors, and The Government Sales Manual – a Deskside Reference. Mr. Frank also manages Veteran Warehouse Supply (VWS) which provides healthcare and hospitality textiles to the Department of Defense and Department of Veterans Affairs. Mr. Frank has been honored with SBA’s award for Veteran Business of the Year; Industry Small Business Advocate of the Year by the Society of American Military Engineers (SAME); and in 2021, Mr. Frank was inducted into the Government Sales Hall of Fame with the inaugural Lifetime Achievement Award.
Mr. Frank has landed coverage in print and broadcast, including NBC, CBS, Fox Business, and dozens of other magazines and news outlets. He serves as Chairman of the Board for the Midwest Veterans Advocacy Foundation (VAF). He supports the SBA’s Emerging Leaders Program and judges applications for Arch Grants providing startup funding for entrepreneurs.
An avid outdoor enthusiast, Girl Scout and Boy Scout leader, Mr. Frank lives in St. Louis, Missouri, with his wife, daughter, and son. A former military intelligence officer, he holds a Bachelor’s degree in English, a Master’s in Management Information Systems (MIS), and a Master’s in Business Administration (MBA).
Reviews
There are no reviews yet.