How to Get Your Foot in the Door with Micro-Offers

$75.00

Format: E-course
Duration: Approx. 90 minutes
Instructor: Carroll Bernard, Govology
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Agencies, C.7 Commercial Item Acquisition
*This course was recorded on May 4, 2023.

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Description

If you are a small business owner interested in selling your products or services to government agencies or are currently pursuing opportunities in the government marketplace with little to no success, micro-offers and small contracting opportunities may be your ticket to getting your foot in the door. But, unfortunately, you won’t see more than 80% of the acquisitions below $25k because government agencies don’t post them on publicly available websites.

In this course, Govology CEO & GovCon expert Carroll Bernard will show you effective strategies to help you 1. Craft your micro-offer, 2. Find, connect, and talk with the right people in government agencies, and 3. Get a personal invitation to submit your offer without competition. Carroll will also share an insider perspective on how government employees conduct market research and make purchase decisions on thousands of micro-purchases and small contracts with little to no competition. Last but not least, he will teach you how to ensure your products and services have the best chance of being considered for acquisition.

Additional tips in this course include:

  • Leveraging best practices in marketing to support your government sales efforts;
  • Partnering with other government contractors to help your sales efforts;
  • Creating a proven and repeatable process to sell to more than 90,000 federal, state, and local government agencies, and
  • Leveraging micro-offers to build strong relationships that lead to larger contract opportunities.

Don’t miss out on this opportunity to learn how to get your foot in the door with micro-offers. Register now to secure your spot!

Target Audience: new small business government contractors

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