Description
Winning government contracts isn’t just about what you offer—it’s about understanding who’s involved in the process and how to engage them at the right time.
In this training, you’ll gain a clear, practical understanding of the key government personnel who influence buying decisions—and how to position yourself with each one to move opportunities forward.
What You’ll Learn
- The key roles in the government contracting process—and how they interact
- Who makes decisions vs. who influences them behind the scenes
- When to engage each stakeholder during the procurement lifecycle
- Proven strategies to build relationships that lead to contract wins
Why This Matters
Many contractors lose opportunities simply because they’re talking to the wrong people—or engaging too late in the process. This training helps you focus your efforts where they’ll have the greatest impact.
What You’ll Walk Away With
A smarter, more strategic approach to navigating the government ecosystem—so you can build the right relationships, at the right time, and increase your chances of winning and growing contracts.
Who This Is For
- Small businesses and new contractors entering the government market
- Existing contractors looking to improve win rates and relationship strategy
- Business development professionals responsible for pipeline growth
- APEX Accelerator clients and anyone supporting government contracting success
Meet Your Instructor:
ASHLEY DUWEL, CEO of Duwel Dev, LLC
Ashley Duwel is CEO of Duwel Dev, LLC and Host of the GovConHacks Podcast. With over 13 years of experience as an acquisition professional, Ashley has helped over 750 businesses secure over $1B in government contracts and subcontracts through management consulting and professional services. Her expertise spans from guiding businesses through government procurement and implementation complexities to achieving operational excellence and scaling for long-term success.
Ashley has educated over 17,000 students through partnerships with leading organizations such as Govology, MBDA, and APEX Accelerators. Combining deep industry knowledge with technology, Duwel Dev ensures clients can scale their operations effectively by implementing solutions to enhance productivity and increase efficiency.
If Ashley isn’t in the office, you’ll find her playing with her animals or on the water in the Gulf of Mexico.
Lisa Ashburn (verified owner) –
Amazing and incredibly insightful! Ashley has deep knowledge about key government contracts, categorized by role. She knows their characteristics, their goals, their approach to contracts, and how to engage them appropriately. I deeply appreciated Ashley’s candor and how approachable she is.
I confess that I didn’t know much prior to this course, and had a tendency to engage primarily with end-users, who are pivotal, but have no decision-making authority. I wasn’t clear about other roles, and what they were seeking. I’ll definitely change my approach now. Thank you, Ashley!