Description
Are you a new government contractor eager to break into the lucrative government marketplace? Mastering market research is a crucial skill that can give you a significant edge over the competition. In this comprehensive introductory course, you’ll gain the essential knowledge and tools needed to excel at market research and secure a competitive advantage.
In this webinar, you’ll learn:
The Critical Importance of Market Research: Understand why market research is the foundation of success for government contractors and how it can significantly impact your ability to win contracts.
Tapping into Free Government Data Sources: Learn how to access and leverage free government data to gain a competitive edge.
Mastering NAICS and Product Services Codes: Learn the importance of these codes for vendor registration and how to use them to create compelling marketing materials.
Applying Qualitative and Quantitative Research: Discover how to use both research methods to make data-driven decisions and maximize your opportunities.
Unlocking Historical Spend Data: Learn to analyze historical spending data to identify top government buyers, find potential partners or competitors, and gain insights into small business set-asides and sole source contracts.
By the end of this training, you’ll have a solid foundation in market research that will set you up for success in the government marketplace. This training will also prepare you for advanced market research courses on Govology.com, where you can learn tactical skills for analyzing competitive intelligence and uncovering opportunities through advanced prospecting and forecasting techniques.
Target Audience: new government contractors, experienced government contractors who need to refresh their market research skills, and procurement professionals.
Meet Your Instructor:
DARREN OSBORNE, President, Govology
Darren Osborne is the President of Govology.com. As a former APEX Accelerator Procurement Counselor and Program Manager, Darren has extensive knowledge of government contracting issues. With a deep understanding of the intricacies and nuances of the procurement process, Darren has helped to secure lucrative opportunities for various businesses. Darren’s goal is to share valuable insights, practical tips, and expert advice to help readers unlock their potential to develop their business in the government marketplace and achieve success in this highly competitive arena.
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