Description
Are you preparing to launch a new product and worried about the critical phase between development and market success? The “Valley of Death” is a well-known challenge for startups, representing the perilous period where many promising innovations fail to gain traction due to funding gaps, operational hurdles, and strategic missteps.
In this intensive 90-minute webinar, you will learn:
- What the “Valley of Death” Is: Understand its significance, risks, and why so many startups struggle during this period.
- Common Pitfalls: Discover the most frequent mistakes-such as premature scaling, inadequate market research, and inefficient resource allocation-and how to avoid them.
- Financial Strategies: Explore funding options beyond initial seed capital, including grants, angel investors, venture capital, and partnerships. Learn how to manage your burn rate and present a compelling case to investors.
- Operational Efficiency: Gain insights into streamlining operations, building a lean team, leveraging technology, and making data-driven decisions.
- Go-to-Market Strategy: Learn how to identify your ideal customer, craft a compelling value proposition, select effective sales channels, and set pricing strategies.
- Tracking Progress: Find out which key metrics to monitor, how to spot early warning signs, and how to adapt your strategy based on real-world feedback.
Why You Need This Information:
The “Valley of Death” is a leading cause of startup failure. By understanding its dynamics and applying proven strategies, you can dramatically improve your chances of survival and long-term success.
How It Will Help You:
You will leave this webinar with a clear, actionable roadmap for navigating this challenging phase, practical tools you can use immediately, and increased confidence in your ability to bring your innovation to market.
How You Can Apply This Information:
- Assess your startup’s current position and risks
- Refine your financial and funding strategies
- Optimize your go-to-market plan
- Establish and track key performance indicators
- Communicate your strategy effectively to investors and your team
Invest 90 minutes in this essential session and equip yourself with the knowledge and strategies to turn your innovation into a thriving, sustainable business.
Target Audience: Startup founders, entrepreneurs, product managers, innovators, early-stage business leaders, anyone involved in bringing new products to market
Meet Your Instructor:
OLTAC UNSAL, Senior Advisor at Tambourine Innovation Ventures
Oltac Unsal is a senior advisor at Tambourine Innovation Ventures. He has a wealth of experience in technology entrepreneurship, investment, and development sectors. He also serves as the President of Smyrna Capital and has invested in over 45 startups in technology, renewable energy, and other opportunistic industries. His success in their entrepreneurial ventures is significantly attributable to his mentoring of the portfolio businesses on market positioning, growth, and sales strategy. In these ventures, he has led the development of numerous products (from conception to lab tests to mass engineering and sales).
Mr. Unsal has worked as a Senior Advisor/Manager at the World Bank. He managed Early Stage Innovation Financing programs and initiatives in 50+ countries for infoDev and led ministerial-level innovation-led economic development initiatives in over 30+ countries. During his position as Senior Portfolio and Offerings Manager for Microsoft, Oltac assisted the turnaround of a $500M unprofitable Enterprise Services to a $800M, 14% profit business in 3 years through focusing on value-priced productized services and international markets. He also architected a three-year offerings strategy to reinvent all of Enterprise Services away from a cost-plus business model to define a clear “theater of operations” that minimized channel conflict and helped the Federal team redefine offerings pricing and strategy to minimize support costs by 42% and increase customer response times by 75%. He also served as Investor-In-Residence at USAID Development Innovation Ventures (DIV).
Mr. Oltac Unsal holds an MBA in Finance/Entrepreneurship from Stanford Business School and a BA in Politics, Philosophy, and Economics from Whitman College.
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